Job description

Traditional Media Buyer Manager

About us

Marketing Addiction Inc.

Headquartered in Houston, Texas, Marketing Addiction Inc. delivers human-centric digital experiences that transform global enterprises. We leverage data and the potential of digital, as well as our deep expertise in global content and commerce website design to drive our client’s evolution.

Who We’re Looking for Traditional Media Buyer Manager

Do you thrive on interacting with new people and helping them find the products and services they need to improve their daily lives? Then we have an excellent opportunity for you!

Our Traditional Media Buyer Manager works on our client’s campaigns in the restaurant and hospitality industries.

Responsibilities:

• Act as the direct point of contact for the client, responsible for answering all client questions and concerns related to the health of their Traditional Media Buying campaigns.
• Present overall storytelling and campaign strategy to leadership and cross-functional partners on a weekly and monthly basis.
• Building relationships and maintaining ongoing communications with media representatives.
• Inventory management includes moving or adding units based on schedule changes
• Setting up new vendor forms and requesting necessary documentation
• Working through billing reconciliation with Finance teams and vendor partners
• Ensuring strict adherence to client budgets while meeting client objectives
• Staying current on all media trends and opportunities in the industry
• Oversees creative grids process and communication for all mediums to establish deadlines and specs with internal media team and key stakeholders to ensure launch times are met
• Oversees campaign implementation, creative rotation, and URL updates for tracking tags
• Manage creative trafficking for all mediums to ensure the on-time start of media activations, ensuring digital assets are trafficked correctly to be able to track revenue
• Pulling and compiling campaign reporting on media analysis and making recommendations on campaign optimizations, including cutting or increasing spending, shift of strategy, or adjustment of vendors for specific tactics to internal media managers
• Meets with media representatives and accesses media database to research available options for media placement
• Independently evaluates multi-channel proposals and works with management on securing partners on media plans and follows protocol in buying guidelines
• Works as an intermediary between Strategy and Activation teams in communicating day-to-day request
• Maintains all media buys and is responsible for opening estimates, loading avails, issuing insertion orders to manager for approval
• Actively contribute to the media planning strategies and buying across all channels

• Plan, develop, and implement comprehensive Traditional Media Buying strategies to increase revenue by purchasing broadcast media.
• The role is to understand what media channels most efficiently reach the client’s target audience within an established budget.
• Contact Media Reps to negotiate pricing and placement and execute on each campaign.
• Use various self-service platforms to build and purchase ad placement campaigns.
• Schedule advertisements for the broadcast day/week. Responsible for managing the flow of advertisements in their inventory in a commercial radio or TV station.
• Create official documents that include campaign details like the client, flight dates, spot rotation, and links to creative assets.
• Identify over and under indexed DMAs in defined markets.
• Identify over and under-indexed MSAs in defined markets.
• Podcast advertising: Identify popular podcasts for specific demographics to provide targeted reach of people who show an interest or curiosity in restaurant and hospitality topics.
• Advertising negotiations: Begin the negotiation process by sending out a request for rates to all mediums that are being considered. Once the request for proposals is completed and returned, work with key mediums to negotiate rates, and if able get any free placement or added value for the program. Once approved, create, and send insertions orders and place the media buys.
• Placement Verification & Payment: Before approval of any media invoice, you will collect an affidavit/proof for each advertisement placement. The advertisements are then tracked to assure that they were placed as ordered. If there are inconsistencies, the invoice will not be approved for payment until a suitable make good is negotiated with each medium or a refund will be taken.
• Measurement: Track and measure success for each platform using click-through rates and website google analytics for the client's website. This includes gathering and providing a detailed recap of all media elements with assigned values and reach numbers for each.
• Develops skills to handle increasingly complex matters. Complies with and upholds company expectations including Code of Commitment, policies, procedures, industry regulations, department goals, and business strategy

Client Facing / Customers

• Present new traditional media buying opportunities and weekly performance report to clients.
• Document and refer client needs to the appropriate departments, including copywriters, Email Marketing managers, PPC managers, graphic designers, SEO managers, and website developers.
• Effectively communicate traditional media buying campaign strategies and goals.
• Help close new accounts and upsell existing ones.

Experience Required:

Five years of experience in Traditional Media Buying management with five-plus years in digital marketing related to industry best practices. May substitute the required education degree with additional years of equivalent experience on a one-to-one basis.

Two or more years of experience with Quality Assurance procedures and test automation.

Education Required:

Bachelor's degree.

*COVID-19 Update

Out of an abundance of caution for the current situation with the Coronavirus (COVID-19), we are offering a completely virtual hiring process; this means all your interview steps will be completed via phone or video meeting. We also offer work from home, with the understanding that in the future this role may transition to an in-office, onsite position in our Long Beach, Houston, or New York office. While our day-to-day approach has changed a bit during this time, our dedication to hiring the best talent in the industry and helping them to thrive both personally and professionally is stronger than ever.

More About Marketing Addiction:

Marketing Addiction delivers intuitive and engaging experiences throughout the customer journey that connect consumers with the products and services they need. Marketing Addiction’s people-focused culture has been recognized for strong leadership, business growth, innovative employee initiatives, and corporate social responsibility.

We are a company that lives by CLEAR values: Create Community, Learn and Grow, Embrace Opportunity, Act Like an Owner, Respect Every Person. What does that mean? It means that when you come to work for Marketing Addiction, you’ll be surrounded by people that care for each other, care about every person being able to be the most authentic version of themselves, and care about making the communities around them a better place. Marketing Addiction is a place that will empower you to take true ownership of your career and provide all the support needed to help you turn challenges into opportunities to grow.

Job Types: Full-time, Part-time

Pay: $65,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 4 hour shift
• 8 hour shift

COVID-19 considerations:
Out of an abundance of caution for the current situation with the Coronavirus (COVID-19), we are offering a completely virtual hiring process; this means all your interview steps will be completed via phone or video meeting.

Experience:

• Traditional Media Buying: 5 years (Required)
• Traditional Media Planning: 5 years (Required)
• Managing DMAs: 5 years (Required)
• Managing MSAs: 5 years (Required)

Work Location: Remote

www.colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, www.colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, www.colinoncars.com is the ideal place to find your next job.