Sr. Manager, Programming - Dance Network
Full Time
Santa Monica, CA 90403
Posted
Job description
Red Bull Media House gives an editorial voice to the brand by creating authentic digital content that engages audiences through compelling subject matter and high-quality visual appeal. The Sr. Programming Manager of Dance will tell our Brand's story on digital platforms in creative ways that reach and engage a target consumer base of Dance fans. Working with the Director of Dance Network, you and their team will be collectively accountable for Dance content alignment, promotion, distribution, and defining measurable success metrics across Red Bull's Owned and Managed platforms.
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
RESPONSIBILITIES
Areas that play to your strengths
All the responsibilities we'll trust you with:
CREATE COMPELLING CONTENT EXPERIENCES
Build & maintain the definitive Dance Programming content calendar across Red Bull's Channels: YouTube, Facebook, TikTok, Instagram, Twitter, and Redbull.com
Find the target audience digitally, and develop a re-addressable fanbase on behalf of the brand
PROGRAMMING STRATEGY
Shape a paid media strategy in collaboration with the Advertising team
Define a cohesive content marketing strategy, best practices, and US value proposition on co-operated channels, in partnership with Red Bull Global Dance Programming leadership
Lead a multi-platform audience growth content strategy surrounding Red Bull's slate of Dance shows, original video productions, dance competitions, and editorial on our website
PROGRAMMING TEAM MANAGEMENT
Define clear project success metrics, inclusive of video views, minutes watched, website visitors
Manage, coach, and develop a direct report
Build a crisp team of subject-matter audience experts to develop platform native content optimization
COLLABORATION
Work with cross-functional teams responsible for paying into audience development: Advertising, Production, Social Content, Community, Communications, Marketing, and Insights/Analytics
Collaborate with key stakeholders to define & implement the Red Bull US Culture tone of voice across all channels
EXPERIENCE
Your areas of knowledge and expertise
that matter most for this role:
- 8+ years digital content marketing and Programming for a media/entertainment brand
- Experience marketing a global brand via social media by transforming creative ideas into successful campaigns across multiple sub-brands that drive consumer engagement, sustainable audience growth, positive brand sentiment, credibility, and innovation
- Advanced decision-making skills with ability to lead direction and understanding of large cross-functional teams
- Able to provide examples of developing and executing social media content marketing strategies that grow audiences and deliver on engagement metrics
- Have a rigorous understanding of how to program video content for audiences on Facebook, Instagram, YouTube, Twitch, Twitter, Snapchat, and TikTok
- Experience driving adoption of new ideas and concepts, and pioneering new approaches within your team or company
- Strong planning, project execution, and analytical competencies
- Agile Project Management and Kanban
- BA/BS Degree
- Bachelor's degree preferred or experience in lieu of degree
- English, additional languages an advantage
- Travel 10-20%
- Permanent
- Benefits eligible
WHERE YOU'LL BE BASED
Santa MonicaCalifornia, United States
United StatesRed Bull North America
JOIN THE TEAM
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