Job description
- BA/BS degree or higher equivalent work experience
- 8-15+ years B2B experience in integrated digital marketing
- Experience with media planning and management across SEM, sponsorships, display, and social media
- Experience with industry standard marketing automation tools (e.g. Marketo or Pardot), lead management, and sales and marketing alignment
Amazon Pay, one of the fastest growing businesses within Amazon, is looking for a dynamic and data-driven Senior B2B Marketing Manager to join the US Marketing team. With Amazon Pay, more than 300 million customers can use their Amazon account to make purchases or payments, using the payment methods they already use with Amazon. By sharing the ease and simplicity of selling to an Amazon customer, we help merchants grow their registered customer base and increase their sales.
The Sr B2B Marketing Manager will own marketing programs that generate demand and drive acquisition of merchants for Amazon Pay. You will analyze channels performance, develop marketing mix strategy, invent and build new initiatives, and execute across all channels (Events, Paid media and Social, Affiliates, Content syndication, Display advertising, Video, Amazon owned and operated channels etc.). The successful candidate is data-driven, comfortable with ambiguity, with strong attention to detail, and an ability to work in a fast-paced and ever-changing environment, with solid project management experience to ensure campaigns are flawlessly delivered on time and on budget. Reporting to the Head of US Marketing, this role is a key member of the US Marketing team and will work closely with our central marketing functions and US commercial leaders.
Responsibilities
The Sr B2B Marketing Manager will own marketing programs that generate demand and drive acquisition of merchants for Amazon Pay. You will analyze channels performance, develop marketing mix strategy, invent and build new initiatives, and execute across all channels (Events, Paid media and Social, Affiliates, Content syndication, Display advertising, Video, Amazon owned and operated channels etc.). The successful candidate is data-driven, comfortable with ambiguity, with strong attention to detail, and an ability to work in a fast-paced and ever-changing environment, with solid project management experience to ensure campaigns are flawlessly delivered on time and on budget. Reporting to the Head of US Marketing, this role is a key member of the US Marketing team and will work closely with our central marketing functions and US commercial leaders.
Responsibilities
- Develop impactful multi-channel campaigns that resonate with identified audiences and achieve clearly defined business goalsManage inbound strategies and tactics across all digital channels with data driven decisions and optimizations for efficiency, including improving conversion rates
- Expand our digital marketing practice by driving best practices, designing more sophisticated approaches to creating incremental demand and methodically testing and learning
- Collaborate with internal teams to evaluate, test, and refine the end-to-end digital channel customer experience
- Measure and report on results, identify trends/insights and optimize spend and performance based on the insights across campaigns and programs to achieve KPI’s
- Lead yearly and quarterly marketing planning process, manage budget
- Build strong collaborative relationships with stakeholders in Sales, Account Management and GTM teams, including senior leaders across US business
- Exceptional written and verbal communication skills, capable of owning and writing complex documents and presenting/influencing senior stakeholders
- Strong analytical skills; ability to use research, hard data and metrics to make data-driven decisions
- Impeccable attention to detail and passion for operational excellence
- Proactive and highly organized, with strong time management and planning skills. Ability to drive multiple initiatives in parallel.
- Demonstrated strength in collaboration, problem solving, and a strong bias for action
- Comfortable with ambiguity - able to establish strategic direction and execute effectively in a global, matrixed organization
Amazon is an Equal Opportunity-Affirmative Action Employer: Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation
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