Job description
Opportunity at a Glance
The Specialist will be part of the paid media team that oversees all marketing campaigns for one of our institutions. The team ensures strong return on investment from advertising budgets across online and offline channels (TV, CTV, paid search, paid social, display, online video, streaming audio and radio). As part of Adtalem’s Marketing team, you will help execute the digital strategy to generate inquiries and support the inquiry-to-enrollment process. In this role, you will execute new and innovative ways to reach a high-quality audience, deliver a superior digital experience and drive revenue for the overall business.
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Responsibilities
- Overall
- Work with team to develop, implement and measure media strategy to support and deliver against Adtalem business objectives
- Collaborate with agency partners on the development and optimization of paid media plans that will increase traffic, leads/inquiries, new students, and revenue
- Work with Analytics team to use data-driven insights and analytics to inform strategic decision making and maximize ROI across paid media channels
- Work with internal and agency team responsible for day-to-day execution of media projects across Adtalem’s online and offline media activities, ensuring timely coordination between brand, creative and operations
- Improve processes and ensure paid media best practices are implemented
- Help to optimize media channels through the use of attribution, segmentation, and custom studies
- Specific tasks
- Manage execution of creatives in market with agencies including ensuring that creatives match brand guidelines, pass Legal approval and Platform guidelines (e.g., Google & Meta)
- Work with agency, brand, and web teams to ensure that landing pages on websites are coordinated with paid media creatives
- Generate, build, or automate reports as necessary for teams
- Periodic maintenance, review and updating of all assets and materials
- Work with Agencies and Finance to track spending against budgets and ensure that appropriate accruals / go forward spending plans are made
- Complete other tasks as new opportunities arise
- Perform day to day optimization efforts to meet marketing objectives, including but not limited to – keyword expansion, efforts, ad copy creation & testing, landing page design & testing, audience expansion
- Perform competitive research and stay up to date on latest media trends
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Qualifications
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
- The requirements listed below are representative of the knowledge, skill and/or ability required.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree required.
- 2+ years’ experience in marketing, paid media preferred - campaign development/optimization/management with the use of leading platforms including Google, Bing, Facebook, etc.
- Strong project management and communication skills.
- Knowledge of offline and digital media.
- Innovative thinker, collaborative team player and skilled communicator.
- Ability to convey complex subjects to stakeholders in an understandable way.
EEO
We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
Who We Are
Adtalem Global Education (NYSE: ATGE) is a leading healthcare educator and provider of professional talent to the healthcare industry. With a dedicated focus on driving strong outcomes that increase workforce preparedness, Adtalem empowers a diverse learner population to achieve their goals and make inspiring contributions to their communities.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. Adtalem and its institutions have more than 10,000 employees and a network of more than 275,000 alumni.
Adtalem was named one of America’s Most Responsible Companies 2021 by Newsweek, and one of America’s Best Employers for Diversity in 2021 and 2022 by Forbes. Follow Adtalem on Twitter @adtalemglobal, LinkedIn or visit Adtalem.com for more information.
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