Social media programs may be stand-alone or part of integrated marketing communications programs (influencer marketing, public relations and advertising), requiring the ability to collaborate with a team and integrate marketing objectives and creative campaigns into social media activities.

Essential Duties & Responsibilities as Social Media Manager - Organic

• Work with the team lead to plan, define, complete and deliver the social media components of client projects on time and on budget

• Set a social media strategy that aligns with overall marketing communications goals

• Create social media content calendars for platforms as guided by program’s social media strategy, which may include Instagram, Facebook, Pinterest, Twitter, LinkedIn and TikTok

• Schedule and publish content on native platforms and through scheduling tools

• Engage with followers and fans in online communities

• Manage reporting and measurement for client programs

• Bring creative ideas and solutions to social media content and campaigns

• Use software to conduct social media audits

• Work closely in conjunction with the Client Engagement, Project Management, Connections and Creative teams and directors to ensure an integrated program and seamless project workflow

• Assist in overseeing project quality to ensure highest-quality deliverables

Qualifications

• At least 4 years of experience in an agency setting or similar environment

• Ability to create and execute a strategic social media plan

• Proven ability to manage day-to-day social media content and engage with audiences to grow brand, product or message awareness

• Ability to manage social media measurement reports, interpret findings and adapt program for best results

• Strong understanding of social media’s role in integrated marketing communications programs

• Strong writing skills mandatory, demonstrating an ability to write for all social media platforms

• Good presentation skills

• Familiarity with Sprout, Hootsuite and Sprinklr a plus

• Bachelor’s degree

• Must be Charlotte-based or willing to relocate

• Ability to be onsite Tuesdays, Wednesdays, and Thursdays

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.