Summary
The Social Media Manager is responsible for managing the organization’s social media presence and channels strategy to deliver on objectives for engagement and growth. This position conducts day-to-day efforts to source, generate, edit, publish, and share daily content (original text, images, video, HTML) that builds meaningful connections and encourages community members to take desired actions. Additionally, the Social Media Manager responds to comments, answer questions, and shares community dialogue across other relevant departments such as Member Service, Corporate Communications, as appropriate.

This is an individual contributor position on the Marketing team and works with the manager to accomplish the overall social media planning, strategy and execution.

Essential Responsibilities/Accountabilities

• Develops social strategy and manage day-to-day activities including:
  
  • Creates and manages editorial calendars
  • Curates relevant content to reach our priority audiences
  • Creates, curates and manages all published content (images, video and written)
  • Monitors listen and respond to users in a “Social” way while cultivating relationships and preference
  • Conducts online advocacy and open stream for cross-promotion
  • Develops and expands communities
  • Oversees design of platform pages
  • Designs, creates and manages social promotions
  • Compiles results reports for management

• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants and how each can be deployed in different scenarios.
• Introduces and promotes leading edge trends and best practices to team to continually improve our presence and engagement.
• Identifies potential negative or crisis situations, report to management as necessary and apply conflict resolution principles to mitigate issues
• Evaluates success of our social efforts on an ongoing basis and refines the strategy and approach to optimize performance.
• Effectively collaborates with team members across multiple departments including marketing, corporate communications, web, customer experience, customer care and others as opportunities arise.
• Understands and identifies what type of content works best on what platform, as well as, understanding the different nuances of each platform. Optimizes content accordingly.
• Exhibits proven content creation and copy writing skills to support a broad-base of platforms, messages and topics.
• Captures and edits videos.
• Works closely with web team to ensure Search Engine Optimization (SEO) alignment and support optimization.
• Crafts a solid strategy and implements a proactive process for capturing customer online reviews
• Monitors trends in Social Media tools, applications, channels, design and strategy
• Monitors effective benchmarks for measuring the impact of social. Analyze, review, and report on effectiveness and extracted business impact.
• Travels within our plan service area to attend and present information at meetings with staff and customers
• Consistently demonstrates high standards of integrity by supporting the Lifetime Healthcare Companies’ mission and values and adhering to the Corporate Code of Conduct, and Leading to the Lifetime Way values and beliefs.
• Maintains high regard for member privacy in accordance with the corporate privacy policies and procedures.
• Maintains knowledge of all relevant legislative and regulatory mandates and ensures that all activities are in compliance with these requirements.
• Regular and reliable attendance is expected and required.
• Performs other functions as assigned by management.

Minimum Qualifications
NOTE:
We include multiple levels of classification differentiated by demonstrated knowledge, skills, and the ability to manage increasingly independent and/or complex assignments, broader responsibility, additional decision making, and in some cases, becoming a resource to others. In addition to using this differentiated approach to place new hires, it also provides guideposts for employee development and promotional opportunities

• BS in Communications, Marketing, New Media, Public Relations or relevant field with a minimum of five years relevant business experience; at least three in a professional social media role. In lieu of degree, a minimum of six years of professional experience in a professional social media or marketing role required.
• Outstanding consulting, writing, editing (photo/text/video), presentation and communication skills
• Positive attitude, detail and customer oriented with solid multi-tasking and organizational ability.
• Deep knowledge of social media platforms (Facebook, Twitter, Pinterest, LinkedIn, Instagram) and a comprehensive understanding of tools to enable curation, presence, listening, tracking and reporting (Hootsuite, Tweet Deck, Salesforce Social Studio, Sprout Social, Radian 6)
• Self-motivated, able to analyze problems and identify solutions with minimal direction, flexible, able to meet deadlines, and work well in a fast-paced, high volume team environment.
• Ability to recognize a great video and has a firm grasp of social video trends and how they fit into each major network.
• Ability to jump from creative thinking to analytical thinking, with the ability to demonstrate why ideas are analytically sound.
• Demonstrate solid technical understanding and picks up new platforms and tools quickly.

Physical Requirements

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The Lifetime Healthcare Companies aim to attract the best talent from diverse socioeconomic, cultural and experiential backgrounds, to diversify our workforce and best reflect the communities we serve.

Our mission is to foster an environment where diversity and inclusion are explicitly recognized as fundamental parts of our organizational culture. We believe that diversity of thought and background drives innovation which enables us to provide leading-edge healthcare insurance and services. With that mission in mind, we recruit the best candidates from all communities, to diversify and strengthen our workforce.

OUR COMPANY CULTURE:
Employees are united by our Lifetime Way Values & Behaviors that include compassion, pride, excellence, innovation and having fun! We aim to be an employer of choice by valuing workforce diversity, innovative thinking, employee development, and by offering competitive compensation and benefits.

In support of the Americans with Disabilities Act, this job description lists only those responsibilities and qualifications deemed essential to the position.

Equal Opportunity Employer