Westmoreland County Transit Authority is looking for a creative Social Media and Marketing Intern to assist our growing agency. This is an exciting opportunity to make a significant impact on our company’s success. This position is flexible, Monday to Friday, and averages 20-30 hours per week. There is also an opportunity for this position to become a full-time role. This position reports to Deputy Executive Director.

Job Duties:

• Assist with the design and execution of social media campaigns
• Create weekly and monthly editorial calendars to promote company brands on various social media websites
• Create and distribute content such as blogs, infographics, videos and press releases on social media and traditional news outlets
• Track social media engagement to identify high-performing ideas and campaigns for scalability
• Support marketing team at live and online event
• Perform social media marketing research
• Assist on influencer campaign strategy
• Respond to comments and DMs on social media platforms
• Brainstorm and research ideas for original content
• Create compelling graphics to share across social channels
• Write social media captions that speak to the company’s target audience
• Help create and edit short-form videos
• Develop new strategies for increasing engagement
• Assist with photo/video content shoots
• Ensure brand message is consistent
• Creating and updating social media posting schedules, replying to comments from subscribers or liking tagged photos and coordinating with other professionals to determine how to market a brand and its products or services using social media.
• Overseeing company website
• Collect quantitative and qualitative data from marketing campaigns
• Perform market analysis and research on competition
• Support the marketing team in daily administrative tasks
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
• Prepare promotional presentations
• Help distribute marketing materials
• Manage and update company database and customer relationship management systems (CRM)
• Help organize marketing events
• Other duties as assigned

Requirements:

• Impeccable oral and written communication skills
• Excellent internet research skills
• Mastery of the major social media platforms including Facebook, YouTube, Instagram, Twitter, Pinterest, Snap and Google+
• Knowledge of social media analytics software including Facebook Insights, Google Analytics and Twitter Analytics to track audience engagement and campaign performance
• Experience with content management systems, word processor applications and image/video editing software
• Ability to develop and implement a corporate social media strategy
• Ability to monitor online activity across departments and geographical areas to ensure anyone using the company’s online tools is following established guidelines and best-practice rules
• Encourage greater social media participation
• Identify opportunities to influence public perception through audience engagement and publicly speaking about the brand’s social media strategy

High school diploma or GED required.