Job description

Innovators of pop-up greeting cards, FreshCut Paper is seeking a social media and content specialist to join our growing team and help develop the FreshCut Paper social following, engagement, and community.

About FreshCut Paper

FreshCut Paperwas founded in 2020 by Peter Hewitt, a RISD graduate and creator of products for well known brands including MoMA, Disney, Crate & Barrel, and Tea Forte. Peter recognized the importance Fresh Flowers play in our daily lives, whether brightening a room, or providing comfort to those in need. However, 80% of fresh cut flowers are imported into the United States traveling thousands of miles using airfreight and refrigeration, adding a significant carbon footprint to the industry. Seeking an alternative, Peter spent two years designing and concepting a Pop-up paper flower bouquet. All FreshCut Paper products maintain a low profile, shipping flat yet when opened reveal their expressive and enchanting art in 3 dimensions. FreshCut Paper is a member of 1% for the planet and plants a tree for every product purchased.

Our Bestselling pop-up paper flowers can be found in retail stores across the country, Amazon.com, and direct to consumer at Freshcutpaper.com with our broadest selection and personalization options.

About the role

The Social Media and Content Specialist will report to the Head of Marketing and Ecommerce and is primarily responsible for growing brand awareness via social media channels and development of engaging content to grow our following and customers base. The role will be the community voice of FreshCut Paper across our social platforms.

Responsibilities

• Management of FreshCut Paper social media properties across Facebook, Instagram, Pinterest and TikTok.
• Develop and manage social media and content marketing calendar in partnership with Marketing, Product, PR, and Operations to tell the story of FreshCut Paper
• Day to day community management of FreshCut Paper audiences. Monitor social channels to respond or comment as necessary.
• Develop reporting on social media marketing including audience growth, campaign success, and opportunities for improvement.
• Develop and nurture relationships with creators and influencers to support content needs and help reach new audiences.
• Seek out collaborations and partnerships with like minded brands to reach new consumers.
• Plan and support new social campaigns to spread awareness for FreshCut Paper and engage our followers.
• Photography - work closely with marketing and creative teams for photography needs including product silos, environmental, and lifestyle imagery.
• Edit photos for use on site and in social media content.
• Create and manage a group of ambassador customers to provide feedback on new products, what is working, not working, and what customers are looking for.
• Be an advocate for the customer and bring forward ideas, issues, and areas of improvement to team members.

Requirements

• 4+ years experience in social media marketing for consumer brands.
• Understanding of the differences in approach needed for platforms and how to resonate with consumers through creative.
• Experienced with social media monitoring, measurement, and performance reporting.
• Keen understanding of consumer behaviors and motivations that drive users toward great brands.
• Photography and graphic design capabilities to create campaigns and content to fuel our connection with consumers.
• Experience sourcing, cultivating, and negotiating with content creators and influencers.
• Test and learn philosophy to quickly prove hypotheses and find new ways to grow efficiently.
• Strong planning, organization, and project management skills are a must.

You are someone who is

• A problem solver able to understand a challenge and implement solutions
• Results driven with high standards for excellence
• Has a strong eye for design and experiences that engage and delight customers and users
• Flexible and agile to handle the competing priorities of a fast growing company
• A supportive teammate who values a team win over individual success
• Someone who is curious and a believer in lifelong learning
• Interested in creative, design driven companies who create true innovation through experimentation and iteration

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Paid time off

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Concord, MA 01742

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