Job description
Who we are
Path is a healthtech company dedicated to making mental health care work for everyone. Path takes a patient-first approach, where treatment is more accessible, personalized, and effective. With Path, it's easy to find a high-quality therapist or psychiatrist who accepts insurance and is actively accepting new patients.
What we're solving
Over 65 million Americans suffer from a treatable mental health issue — that's 1 in 5 people. Today it's difficult to find a provider, and for those with complicated conditions, it's nearly impossible to find coordinated care. We're here to fix this.
Our Mission
Path's mission is to make mental healthcare work for everyone.
About The Role
As a Senior Product Marketing Manager, you get to be one of the founding members of the Path product marketing function and sit at the intersection of Path's internal teams and the external audiences (clients, therapists, partners) we work with. You will be a leading voice in shaping Path to better serve the needs of our audience, and your work will touch virtually every Path function. Every bit of copy we write, all the content we produce, all the products we build, and the impact we have on the lives of our clients, will be informed by your work.
This role will spend 50% of time on the client audience, and the remaining 50% allocated across the highest priority needs related to provider growth and retention efforts.
You Will
- Partner with Product Marketing Lead to develop a system for launching new features/products/services/benefits
- Drive strategy for feature/service adoption and ongoing utilization
- Collaborate with channel owners to plan and execute launch communications
- Partner with Product, and Enablement functions to prepare internal teams and equip them with the resources needed to interact with external audiences
- Own client segmentation and audience insights
- Build client "voice of the client" program to synthesize quantitative and qualitative measures of the client experience and inform cross-functional teams of opportunity areas and client priorities
- Drive patient NPS program
- Partner with analytics to identify patterns in Path experience across client segments
- Partner with content marketing to ensure organic and paid content strategy is reflective of what the audience wants/needs
- Partner with growth marketing to define and optimize the client website and sign-up experiences
What We're Looking For
- Must-Haves
- 5+ years of marketing experience, including 2+ years in Product Marketing
- Led successful product and/or feature launches
- Experienced and comfortable talking to customers and synthesizing findings
- Ability to learn, adapt, and thrive in a dynamic environment
- Preferred
- Has led a customer segmentation project
- Has owned a voice of the customer program
#LI-RO1
Our Team
The people of Path are what truly define our mission and determine our impact on the world. We believe in building not only a team, but a diverse community that thrives by helping each other succeed and grow and inspiring each other by taking on big challenges.
For employees, Path is a 100% remote healthtech company and we're HIRING! We're excited to bring people onto the team who are committed to raising the bar on mental health care.
As Part Of Our Team, Full-Time Employees Receive
- The ability to work from any location within the US
- Competitive pay and benefits that do not change based on location
- 2 company-wide shutdown weeks each year to focus on self-care
- Paid parental leave to support you and your family
- Medical, dental, and vision insurance through our employer plan
- Access to our 401K
- Access to an Employer Assistance Plan (EAP) through our insurance plan
- The equipment you need to ensure your home office sets you up for success
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