Brightside Health | Senior Lifecycle Marketing Manager | 100% Remote

Brightside Health delivers life-saving virtual mental healthcare to everyone who needs it. We are powered by proprietary AI, purpose-built technology, a world-class clinician network, and a care model that rivals the best of in-person treatment. When combined with precision psychiatry and leading-edge therapeutic techniques, we’re able to improve outcomes for those with mild-to-severe clinical depression, anxiety, and other mood disorders.

We take an action-oriented, purposeful approach with everything we do and seek out team members who value collaboration and thoughtful prioritization. As a result, our organization is looking for the brightest and most innovative talent in the industry. We can promise you that, as a member of the Brightside team, you’ll have the opportunity to collaborate alongside smart and driven people while growing your professional skills.

We are looking for an experienced Sr. Lifecycle Marketing Manager to help grow, engage, and retain our members (patients) and the network of mental health clinicians who provide care to these members. This role will own lifecycle initiatives for these members and/or providers, ensuring they are thriving and seeing value in Brightside as a mental healthcare platform. They will ensure our clinicians experience Brightside as a best-in-class destination to practice their profession—partnering closely with a variety of teams across the company. They will set our members up for success in onboarding and ensure they are engaging in the activities that will make them successful with their treatment.

What you’ll be doing as Sr. Lifecycle Marketing Manager:

• Become the expert on and advocate for our clinicians and members, acting as owner of the customer journey
• Partner with our People team to ensure we have a healthy pipeline of clinicians to meet growing consumer demand.
• Develop strategies to nurture and convert candidate clinicians, and see them through onboarding, understanding and minimizing barriers in the recruiting funnel.
• Understand what clinicians need to provide the best care possible for our members, and prioritize and drive initiatives to ensure they have the tools they need to be successful and ultimately become advocates of the brand.
• Develop and optimize onboarding workflows that educate and inspire members towards their treatment success.
• Partner with cross-functional teams to understand barriers to member engagement and drive initiatives to improve check-ins, appointment booking and attendance.
• Understand the drivers of member churn and develop programs to increase member retention.
• Develop KPIs to gauge how effectively we are managing the clinician and member lifecycle. Analyze programs to understand the impact they have on our success metrics, and balance our initiative portfolio to optimize KPIs.

Requirements:

• 6+ years experience managing b2b or b2c lifecycle marketing for a fast-paced marketing team
• Strong quantitative and analytical skills; ability to use data to optimize day-to-day performance
• Track record of strong collaboration and ability influence across disparate teams and functions
• Working knowledge of modern marketing automation tools to stand up lifecycle marketing programs
• Experience working with healthcare providers or health tech companies a plus
• BA/BS degree or equivalent knowledge or experience

Benefits:

• Stock options so you have equity
• Fully paid for comprehensive health care (medical, dental, vision)
• Pet Insurance
• Life Insurance & Short / Long Term Disability
• 401k Plan
• Unlimited PTO and sick leave
• Parental Leave
• Work remotely and whatever schedule works best for you
• Additional memberships and perks

Final offer amounts are determined by multiple factors including geographic location as well as candidate experience and expertise. If you have questions on compensation bands, please ask your recruiter.

Brightside Health is committed to equal employment opportunities for all team members. Every decision we make regarding employment is solely based on merit, competence, and performance. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We realize the full promise of diversity and want you to bring your whole self to work every single day

Research shows that minority groups typically apply only if they meet 100% of the criteria listed. At Brightside, we are dedicated to fair play and encourage women, people of color, and LGBTQ+ job seekers to apply for positions even if they don’t check every box for the role.

#LI-Remote

We know that diversity makes for the best problem-solving and creative thinking, and are committed to equity and inclusion. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for. We’re an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.

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