Job description

Start a career and Get More in Return®. Jackson Hewitt offices are working hard for the hardest working, and we are on a mission to completely change the way our customers engage with their taxes. At Jackson Hewitt, you’ll find work that works for you and adds up. We’ve got flexibility, career development opportunities, and a chance to work in your neighborhood. We’ve got your back, since we are one of the nation’s largest retailers (nearly 6,000 locations). We have a passion for our employees and our customers. We recognize and appreciate our corporate and local office team members are our greatest assets.

Jackson Hewitt is looking for a Senior Director, Audience Marketing & Analytics. The ideal candidate looks at the traditional question of “Who are our clients?” and answers with an expertise rooted in analytical insight. They spend their days leveraging their quantitative chops to define and determine the depth and breadth of their audience segments. They are as comfortable obsessing about new audiences for growth, slicing diverse segments for tests to optimize learnings and can’t wait to uncover the next fun fact/insight to be brought to life. You are perfect for this role if you truly love and appreciate the art and the science of growing a customer base, defining audiences, and ultimately building a sticky brand build on meaningful promises and proof.

Strategically this is a pivotal role within the JH marketing department as this person determines JH audience strategy - who we should be targeting – from an acquisition, retention, and lapsed perspective. From identification, you then closely partner with channel owners on how to execute against the agreed audiences. By nature, you are a intellectually curious, data centric with and business-savvy Senior Director. The incumbent will maintain the audience data strategy roadmap as it pertains to audience modeling, measurement, and data driven insights. Embedding customer LTV into all audience decisioning. This role aligns the data platform optimization, partner efforts, and marketing team priorities. The Sr. Director will lead the audience data platforms & audience analytics team, and collaborate with digital team, CRM team and media and digital agencies. This role reports to the VP, Channel Marketing and will manage team of 1 Director and 2 Sr Managers while collaborating across several internal and external stakeholders

What you'll do here:

• Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors across owned, earned and paid properties.
• Develop heuristic, analytic, and modeling-based approaches to describing the Jackson Hewitt customer to support paid media audience definition and own-customer segmentation.
• Identify patterns, uncover opportunities, and create common understanding of audience characteristics.
• Build and manage the Customer Data platform, ensure implementation and execution
• As the CDP expert you will manage in-platform operations to support consumer marketing efforts
• Configure business rules and audience segments for omni-channel marketing campaigns
• Work with key stakeholders to deliver marketing analytics, model performance, and automated KPI/metrics reporting using data both within and outside of Jackson Hewitt’s data platforms to inform marketing performance, activation strategy, etc.
• Plan and implement overall marketing analytics strategy, define most important KPIs to track and measure
• Design, execute, and maintain a holistic and scalable marketing analytics ecosystem that effectively blends data to surface actionable insights.
• Proactively seek out and pursue opportunities to improve data quality and operational efficiencies.
• Provide thought leadership and recommendations around executing statistically rigorous A/B tests, optimizing the conversion funnel, improving user experience, and conducting media mix modeling and segmentation analyses.

Skills you’ll bring for success:

• Bachelor's degree in Quantitative field (e.g. Statistics, Analytics, Mathematics, and Engineering); Master’s degree preferred.
• A strategic forward-thinker who anticipates and understands business needs and partners cross-functionally to translate needs into technical requirements to the data platforms team and vendor partners to execute.
• Demonstrated experience or knowledge of a relational database, and technical proficiency in SQL and SAS.
• 10+ years working in data and analytics, with at least 7+ managing, and leading a motivated data analytics team
• Experience leading and coaching presentations to large groups, including executive management
• Knowledge of quantitative techniques such as regression, classification, forecasting, and clustering
• Familiarity with statistical software and big data environments
• Ability to get into the detail, problem solve, resolve issues and bring teams together.
• A strong team player and highly motivated, able to work well in a cross-functional team.
• Excellent organization and communication skills.
• Knowledge of Omni-channel marketing platforms preferred.

What you will get if you join us:

• Competitive Salary + Bonus
• Unlimited Paid Time Off + 12 Paid Holidays
• Fidelity 401k + Match
• Medical, Dental, Vision, EAP, Supplemental, Life, STD, LTD, HSA, FSA, Commuter
• Wellness activities throughout the year
• Parental Leave, Elder Care Leave, Volunteer Time Off
• Education Assistance (Reimbursement) Program
• Employee Referral Program
• Pet Insurance
• Company Celebrations, Appreciation Events, and Team Building
• Business Casual Dress with Jeans daily
• Fast-paced, innovative culture with an open and collaborative environment
• Ample opportunity to develop core and new skillsets and have a stake in your own success
• Freedom to create your best work and make a visible impact on the organization
• Opportunities for advancement within the organization

We appreciate your interest in Jackson Hewitt Tax Service. Jackson Hewitt Tax Service is an equal employment opportunity employer. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, religion, national origin, age (40 and over), disability, gender identity, sexual orientation or any other basis protected by applicable federal, state, or local laws. Jackson Hewitt Tax Service also prohibits harassment of applicants or employees based on any of these protected categories. It is also Jackson Hewitt Tax Service’s policy to comply with all applicable state and federal laws respecting consideration of unemployment status in making hiring decisions.

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