UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

If you are located in the state of Minnesota, you will have the flexibility to telecommute* as you take on some tough challenges.

Primary Responsibilities:

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  Provide content strategy and writing support for UHC.com to support a customer-centric point of view and drive business goals
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  Providing strategic insight to guide content strategy best practice for digital channels
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  Leading brand tone and voice across relevant digital channels
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  Develop digital content and creative that drive the user experience
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  Create content that will tell our brand story in a compelling and concise manner
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  Create content that follows accessibility guidelines and SEO best practice
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  Collaborate with other digital team members and resources to ensure a consistent user experience

Demonstrated Skills:

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  Expertise in digital writing, primarily static web content (must provide examples)
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  Understanding of SEO best practices and experience writing with keywords and developing meta-data
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  Excellent written and verbal communication skills that are concise, candid and professional
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  Solid strategic and critical thinking with ability to challenge status quo with new ideas
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  Ability to develop tactical plans and compelling marketing messages for a member/consumer audience
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  Ability to set clear direction and lead with confidence, conviction and presence
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  Proven project management skills and ability to manage multiple deliverables and aggressive timelines
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  Proactive self-starter; with sense of urgency to achieve results
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  Quick study, flexible and able to handle a fast-paced, ever-changing work environment
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  Ability to work independently; results driven; able to be flexible and work with ambiguity

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

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  Undergraduate degree or equivalent years of experience
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  5+ years in copywriting and digital content development for product/service marketing, sales support and/or customer communication
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  5+ years of advertising/marketing in corporate or agency environment
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  Experience supporting multichannel digital campaigns
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  Able to provide portfolio during interview
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  Proficiency in MS Office (Word, Excel, Outlook and PowerPoint)

Preferred Qualifications:

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  Undergraduate degree in related field Marketing, Journalism or Mass Communication
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  Experience working with clients/organizations in the health care or insurance sectors
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  Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies now require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles require full COVID-19 vaccination as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment.

Careers at UnitedHealthcare Medicare & Retirement. The Boomer generation is the fastest growing market segment in health care. And we are the largest business in the nation dedicated to serving their unique health and well-being needs. Up for the challenge of a lifetime? Join a team of the best and the brightest to find bold new ways to proactively improve the health and quality of life of these 9 million customers. You'll find a wealth of dynamic opportunities to grow and develop as we work together to heal and strengthen our health care system. Ready? It's time to do your life's best work.(sm)

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  All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.