Who are we hiring?

The purpose of this role is to support the Knicks Marketing department growing the Knicks brand in China through Weibo, Douyin (Tik Tok) and Kuaishou focusing on both increased audience growth and video views. This role will include developing social content strategy, execution of content on Knicks Chinese social channels and reporting on metrics weekly. This will require close partnership with the Knicks Social and Digital team to understand year long and weekly content plans and translate them for the Chinese audience. In season, this will include working game nights to cover the game on Chinese social in a way that’s relevant for audiences in China. We are looking for this role to also own the relationship with NBA China to assist with any guidance, initiatives, or content amplification. The candidate must have social media experience, video editing skills, have strong knowledge of basketball and the New York Knicks and pop culture to excel in this role. Fluency in speaking, writing, reading Mandarin is a mandatory. This role will serve the Chinese market, from the New York time zone, so the ability to work across different time zones is a must.

What will you do?

• Support Knicks marketing and digital content team as it relates to social content strategy for the China audience, including evaluating and adapting content plan for Weibo, capturing content, producing “For China” production, repurposing English assets, and creative development for Weibo content to support both Knicks and Knicks players ambitions in the Chinese market.
• Creating and owning Knicks Chinese content strategy and calendar with support from Knicks social team – including branded content, Knicks player content both on and off court, cultural (food, music, fashion) content and leveraging pop culture moments
• Live social coverage of in-season games and key off season events (Lottery, Draft, Summer League, Training Camp)
• Managing Chinese influencers, both locally and globally, to support Knicks social content initiatives and build affinity towards Knicks and our players
• Liaising with NBA and NBA China representatives to identify digital opportunities for Knicks
• Assist in the management of best social practice case studies from NBA and other local and global sports leagues to support the above needs
• Weekly reporting on audience growth, engagement, and best performing social content
• Supporting Marketing and Marketing Partnerships teams with new business pitches and sales opportunities in the region

What do you need to succeed?

• Fluent Mandarin and English speaker and writer
• Fully proficient in Chinese social media platforms, including knowledge of best practices and reporting (and other social media platforms such as Weibo, Douyin, & Tik Tok)
• Knowledge of NBA landscape, including industry trends, basketball culture and fan engagement
• Have a general interest in basketball, sports and both western and Chinese pop-culture and a comprehensive understanding of social media best practices globally
• Ability to multi-task and work both autonomously and within a small team environment
• Proficient in photo and video editing program (Premiere & Photoshop)
• Strong communication and organizational skills, marketing/social background
• Sports marketing or sports team experience
• Experience in handling a video camera

Why is MSG for me?

Madison Square Garden Sports Corp. (MSG Sports) is a leading professional sports company, with a collection of assets that includes: the New York Knicks (NBA) and the New York Rangers (NHL); two development league teams – the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and esports teams through Counter Logic Gaming, a leading North American esports organization, and Knicks Gaming, an NBA 2K League franchise. MSG Sports also operates two professional sports team performance centers – the MSG Training Center in Greenburgh, NY and the CLG Performance Center in Los Angeles, CA. More information is available at www.msgsports.com.
We invite you to create an exceptional career at MSG

At MSG, we recognize the importance of upskilling employees’ talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here.

We value diversity and are looking for extraordinary employees of all backgrounds

At MSG we value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required. #LI-AH1