Job description

Dear Content Strategist colleague.

We are seeking detail-driven content strategists who are collaborative and intellectually curious particualary in the digital world. Be kind and submit a cover-letter, example content strategy projects and anything else that can help set you apart.

Dont overlook the details:

As a content strategist, you’ll work with a wide range of clients within different verticals, from mid-side to enterprise digital properties that get millions of monthly web visits. As a valued member of our digital strategy team, you get to work closely with talented team members across all of our in-house digital departments.

Worth noting:

Our clients are exciting, respectful and our portfolio includes organizations such as the American Red Cross, Executive Office of the President, Barnes & Noble and The University of Pennsylvania and much more.

Big Picture:

Our Content Strategists are experts in planning digital content for our clients’ web applications or websites. Our content strategy team approaches projects with a content-first mentality, whether it’s reviewing and producing recommendations to increase our clients’ organic search results; creating intuitive content models to ensure content integrity over time; creating content templates or outlines to guide copywriters; or collaborating with developers and designers to ensure our solutions are produced with content in mind.

Reality Check:

We believe content is king, and that good content is searchable, easy to read, and user-driven.

Stay with us:

Likewise, you’ll support overall digital strategy engagements for our clients primary websites, microsites, and campaign landing pages. You will work closely with the client and your project team to ideate and deliver a tailored website strategy to meet our clients’ objectives, within scope. Internal stakeholder communication; user research; comprehensive comparative analysis; content, brand & marketing analysis; data analysis; and heuristic reviews will be core to surfacing insights.

As a Content Strategist, you will also participate in WDG marketing efforts and be a core member of the Strategy team as we work to share insights with the larger WDG team; participate in and potentially lead culture-building initiatives; mentor staff members as needed; and contribute to the overall culture at WDG by being curious, ambitious, and considerate.

Whats next:

Do you see yourself working with us? Send us a friendly personal note, resume, and if you have samples and we promise a reply.

By the numbers:

Actual compensation for this role is dependent on factors, including but not limited to skill set and experience. This role’s salary will range ($65k-$100k, in addition to company-offered benefits.

What they say about us:

WDG works with C-level executives of organizations to interpret the forces of digital change in their market, create clarity, alignment, and momentum towards a shared vision for their online presence.

Oh... 1 big thing:

We are also on the Inc. 5000 list which means we are on the fastest growing private company list, yes but, what does this mean for me? Great question. We need and want your help so we can continue to innovate and produce great results for our clients and ourselves.

We hope to hear from you soon.

The fine print which includes responsibility and qualifications:

• Research the industry
• Run and summarize website crawls
• Run and summarize content audits
• Run and summarize SEO audits
• Review digital marketing tactics (owned, earned, paid)
• Conduct competitive / comparative analysis
• Analyze data
• Surface audience insights
• Conduct stakeholder interviews
• Discover strategic (website) opportunities
• Draft preliminary site map
• Influence and/or produce wireframes
• Influence or produce content models (content types, taxonomies, or migration plans)
• Review and draft on-page content
• Guide governance planning and training
• Produce marketing materials for WDG (case studies, blog posts, etc)

Bonus haves:

• Previous client-facing experience in an agency environment
• Professionally adept with accessing website content analysis including SEO, SEM, analytics
• Professionally adept with content strategy tactics, i.e., copywriting, communications cadence, governance, and information architecture
• Familiar with creating and implementing content strategy for web
• Background in web technologies
• Excellent verbal, written, and presentation skills
• Familiarity with open-source CMS and e-CRM platforms

Job Type: Full-time

Pay: $65,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

COVID-19 considerations:
Remote friendly agency.

Application Question(s):

• Please include a portfolio and or your LinkedIn profile:

Education:

• Bachelor's (Preferred)

Experience:

• Creative writing: 4 years (Required)
• User research: 4 years (Required)
• SEO tools: 4 years (Preferred)
• Web accessibility: 4 years (Preferred)
• Web analytics: 4 years (Preferred)
• Content strategy: 4 years (Preferred)
• Web services: 4 years (Preferred)
• sitemap creation: 4 years (Preferred)
• Digital marketing: 4 years (Preferred)

Work Location: Remote

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