Job description

At Bojangles, being an Authentic Southern Powerhouse with Real Deal Southern flavor will always be the core of our brand. Strong business partnerships, extreme passion for our products, and love for the Bojangles brand are the essentials in being a successful Field Marketing Manager. You will serve as the primary marketing point of contact that directly engages and collaborates with the Company restaurant leaders and franchisees and partners with them to understand their key customer priorities. You will translate go-to-market strategies and identified opportunities into actionable and measurable programs, ensure campaigns are executed on-time, accurately, and successfully. Your role as the Field Marketing Manager is first and foremost, to create customer demand for Bojangles. Your support and expertise will enable Bojangles to reach new customers through marketing initiatives, localized marketing and/or events, and driving activities that drive traffic and brand excitement.

Your success will be measured in your solid business partnerships, increased sales and your support of the Bojangles brand in our communities. You should be a strategic, motivating and scrappy thinker. You have a strong business sense and you understand how local marketing can positively impact the P/L.

Job Duties

• Lead the Co-op Marketing process in your DMAs.
• Collaborate with Company Operators/Franchisees and marketing team to develop, implement, and analyze marketing initiatives and strategies
• Collaborate with Company Operators/Franchisees to develop, implement and analyze trading area and DMA advertising plans that complement the broader go-to-market strategy.
• Build strong partnerships with local leaders to keep informed on changes in the local environment and tailor strategies to best serve the business objectives of Bojangles.
• Support national and DMA initiatives to drive sales performance and build brand loyalty.
• Collect and share marketing and sales recaps to key stakeholders.
• Research and develop POV on local market opportunities and buying trends of current and potential customers
• Produce a local marketing calendar for each DMA that includes local activations, paid/earned media and support around the national campaigns (in-reach/outreach)
• Be the voice of the brand and protect the brand in all assigned DMAs
• Collaborate with marketing team to develop metrics to measure the success of all initiatives to increase effectiveness and drive scale of the programs.
• Collaborate and share best practices, lessons learned and post-recaps with Field Marketing team.
• Manage local marketing budget.

Work Experience and Requirements

• BA Degree in Business, Marketing or related field preferred
• Minimum 5-7 years of relevant work experience in field marketing working with franchisees in multi-unit retail or restaurant.
• Knowledge of digital marketing, advertising, event planning, out of home media, and other advertising mediums
• The ability to plan, execute, and analyze an overall marketing strategy including paid, earned, and owned media
• Ability to multi-task and work effectively with a variety of tasks and business partners (both internal and external partners); must be able to work cross-functionally with our operations teams to effectively generate, execute and report on marketing programs.
• Ability to interact with various levels of stakeholders and make decisions based on data and insights
• Expert knowledge of marketing planning tools and strategies
• Travels 50-70%.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Education:

• Bachelor's (Required)

Experience:

• Advertising: 5 years (Required)
• Marketing: 5 years (Required)
• Field Marketing: 5 years (Required)

Willingness to travel:

• 50% (Required)

Work Location: On the road

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