Public Relations Specialist - Sports & Online Gaming
Job description
Caesars Sportsbook is the most innovative gaming company in North America. With more than 50 properties across 16 states and a growing online sports and gaming business, Caesars Sportsbook continues to pioneer new and exciting frontiers in the gaming and entertainment industry.
Caesars Sportsbook is seeking a Public Relations Specialist – Sports & Online Gaming, who loves all sports, is full of ideas, and can thrive in a fast-paced, start-up environment. Reporting to the Public Relations Director, Sports & Online Gaming, the PR Specialist will be tasked with assisting in the development of public relations strategies and campaigns that grow the brand, keep us top of mind, and announce the launches of our sports betting and gaming apps as we grow across the United States.
The sports & online gaming PR Specialist will be expected to draft press materials and handle multiple, diverse projects simultaneously in a fast-paced, cross-functional environment. The ideal candidate is an excellent writer, strategic thinker, detailed oriented and a self-starter who also has media contacts with local, regional, and national outlets.
This position will be based out of the corporate headquarters in Las Vegas.
What You Will Be Doing:
- Identify and successfully pitch sports betting data/markets, campaigns and initiatives to media, local, national, and online publications; as well as respond to media requests for information and interviews
- Create and edit press releases, talking points, and FAQs, etc.
- Develop and maintain close working relationships with members of the press (broadcast, radio, print, online, blogs, trades, etc.)
- Organize promotional events, press conferences, tours, and visits
- Manage large-scale, high-visibility projects and possess excellent time management and organization skills, with a reputation for flawless execution and management
- Develop and report on KPIs and other success measures, reporting on press coverage and feeding into the media mix model
- Liaise with marketing, and digital/social teams, maintaining the flow of information across the various teams.
- Manage relationships with outside public relations agencies and consultants
- Manage the daily press clips process, prioritizing by importance
What You Will Need:
- Bachelor’s Degree required
- Passionate about sports, gaming, marketing, and growing a
business - Sports, iGaming/casino experience preferred, with minimum of two (2) years of experience in PR or related field
- Outstanding written and verbal communication skills; strong copywriting and
content creation skills - Up-to-date on latest industry trends; able to articulate trends and potential clearly
and confidently - Established relationships with key media as well as the ability to build and maintain connections with key journalists and social media influencers
- Demonstrated ability to work under pressure, to meet tight deadlines with budgetary constraints and changing priorities (must be extremely flexible and versatile)
- Must be able to handle multiple projects and responsibilities simultaneously
- You must successfully complete a background and drug screen
Other Minimum Qualifications:
- Ambition. Proactively seeks opportunities to learn & grow.
- Initiative. Acts and thinks beyond tasks to accomplish goals.
- Team Focused. Ensures understanding, cooperation and consistency within and between departments. Encourages collaboration and proactively builds rapport with others. Is easy to approach and talk to.
- Self-Awareness. Genuine understanding of personal strengths and weaknesses.
- Environmental Radar. Understands how to get things done and when to involve others in decisions.
- Business Intelligence. Understands how our organization works. Demonstrates an understanding of the key business metrics in his/her world.
- Problem finding . Routinely looks to improve services, processes, and strategies.
- Creativity . Takes advantage of difficult or unusual situations to develop unique approaches and useful
- Professionalism. Maintains composure amid challenges; develops, applies, and adheres to standard operating procedures.
- Functional Knowledge/Skills. Has the knowledge and skills to do the job at a high level of accomplishment.
- Effectiveness. Effectively manages work and resources to meet timelines and goals amid competing priorities. Consistently demonstrates organization and time management skills.
- Communication : Prepares clear, concise, and well-organized written and verbal communications. Demonstrates active listening. Provides timely and consistent follow-up.
Essential Job Functions:
- Fast paced environment, multiple tasks to be handled under time constraint.
- Must be able to handle a heavy business volume, and sensitive situations relating to team member and guest problems, in a timely manner.
- Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
- Respond to visual and aural cues.
- Must have manual dexterity to operate all office equipment.
- Must be able to maneuver around office and property.
- Must be able to work independently.
- Must be able to lift and carry 10 pounds.
- Must be able to bend, crouch, kneel, twist and work at a desk/counter when performing functions of the job.
More on Caesars Sportsbook…
William Hill US, now part of Caesars Sportsbook, currently operates sports betting in 18 US jurisdictions, an industry-leading 13 of which offer online sports betting. The combined companies have operations in The Bahamas, Colorado, Delaware, Florida, Illinois, Indiana, Iowa, Michigan, Mississippi, Nevada, New Jersey, New Mexico, New York, North Carolina, Pennsylvania, Rhode Island, Tennessee, Virginia, Washington DC, and West Virginia. William Hill US is the licensed sports betting provider for numerous casinos in Mississippi and New Mexico and is the exclusive risk manager for the Delaware and Rhode Island sports lotteries. The combined companies have numerous league partnerships, including MLB, NBA, NHL, and NFL, as well as national media partnerships with CBS Sports and ESPN. Marking a major milestone in American sports history, Caesars Sportsbook opened at the Monumental Sports & Entertainment’s Capital One Arena in May 2021, becoming the first ever sports betting venue to open within a US professional sports facility.
Caesars Sportsbook provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws. William Hill complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
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