Job description
PRODUCT MARKETING SPECIALIST
General Summary
Are you a marketer that loves bringing products to life? Are you passionate about creating compelling marketing messaging to engage consumers and drive new business? If so, then this is the role for you! General Electric Credit Union’s (GECU) Marketing team is growing! We’re looking for a consumer-focused, Product Marketer who will drive product growth.
As the subject matter expert in General Electric Credit Union’s product lines and competitive landscape, you will develop new products and enhance existing products to engage members, deepen relationships, and support the quality of their financial life. This position will collaborate with internal partners to thoroughly understand our products’ key features and benefits to solidify and clearly communicate product positioning, as well as use product and industry knowledge to educate team members.
Essential Functions, Duties, and Responsibilities:
- Model the GECU “HATS” core values (Honesty, Accountability, Teamwork, Solutions-Focused). Communicates and instills our mission, vision, common purpose, and goals through all efforts.
- Support the growth of the Credit Union by developing and marketing new and existing products and services. Drive utilization to increase engagement and deepen and lengthen relationships.
- Assist in the development of product marketing communications and collateral. Create materials for product/service changes, enhancements, and new launches, including training tools, resources, content, and facilitation.
- Collaborate with the Promotions Team to execute marketing campaigns for our products and increase GECU’s market share/share of wallet.
- Utilize knowledge of the market, product strategy, and competition; collaborate internally as the subject matter expert for communications and education of products and services.
- Act as the voice of the product, speaking on behalf of the product to increase product usage, engage consumers, and inform consumers on how the product will enhance their everyday life.
- Understand product penetration among our membership and determine how this information can be used to increase product usage, adoption, and the overall success of GECU’s products/services.
Requirements:
- Bachelor’s degree in Marketing or related field.
- 3+ years of experience in product marketing/management.
- Exceptional content writing and verbal communication skills to effectively communicate product features/benefits. Strong critical-thinking, analytical, and numerical skills.
- Detail-oriented, organized; ability to multitask and adjust priorities in a fast-paced environment.
- Researcher with a passion for understanding consumer wants/needs.
- Proficient in Microsoft Office and working knowledge of Adobe Creative Suite, preferred.
The requirements listed above are representative of the knowledge, skills, and/or ability required. Reasonable accommodations can be made to enable individuals with disabilities to perform the essential functions.
General Electric Credit Union is an Equal Opportunity Employer.
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