Job description
Nelnet Business Services (NBS), a division of Nelnet, Inc., provides payment technology, education services, and learning management solutions to education and faith-based organizations, serving more than 1,300 higher education institutions, 11,500 K-12 schools, 3,500 churches, and millions of individual students, families, and supporters across the globe. Our culture of service enables us to form long-lasting and trusted partnerships, while our focus on creativity and innovative solutions empowers our customer communities to thrive.
As a Nelnet company, the perks at NBS go beyond our benefits package. You’re part of a community, invested in you as an individual and united by our mission to create opportunities for people where they live, learn and work.
We are looking for a Product Marketing Manager that is curious about storytelling and has a passion for K-12 education. This role will focus on our educational services offerings (e.g., instructional intervention, professional development, administrative services), helping to drive go-to-market strategies and community experiences with academic stakeholders.
The Product Marketing Manager is responsible for building a dynamic go-to-market playbook and creating relevant messaging of various packaged solutions to reach customers where they are along the sales funnel. In addition, this position develops strong sales enablement material and solutions content, including supporting materials for business development efforts. The Product Marketing Manager also helps position these solutions effectively internally and externally.
JOB RESPONSIBILITIES:
1. Bridge the gap between identification of a pain point and selection of a solution while empathizing with the customer.
2. Collaborate and partner with Demand Generation Marketing Team, Sales, and Product stakeholders.
3. Define the go-to-market process, including cross-functional collaboration, communication, and project execution.
4. Deliver value through the applicable business community to help speed the flow of information and engagement to our customers, prospects, partners, and internal associates.
5. Moderate and contribute to community platform, while leveraging key metrics to identify areas of opportunity and growth.
6. Coordinate with community vendors, integration partners, and technical resources as needed.
7. Build and maintain sales enablement material to communicate the value proposition and key differentiators of products/solutions.
8. Own content marketing development to support engagement efforts and to provide ongoing support for demand gen messaging and campaigns.
9. Manage customer retention-focused campaign efforts, including product-related updates, enhancements, events, or other areas of opportunity that can drive product adoption/utilization.
10. Partner closely with the applicable brand strategy team to manage product positioning, messaging, and brand assets.
11. Serve as the subject matter expert, across the business, on customer sentiment, buying criteria, and retention drivers for assigned focus area.
12. Present about solutions or industry trends to both external and internal audiences as needed.
Candidates wage for this role: $75,000-$80,000
EDUCATION:
Bachelor’s Degree or equivalent (Communications, Marketing, Advertising, or Business preferred).
EXPERIENCE:
1. Minimum of 3-5+ years of marketing experience, or equivalent.
2. Marketing automation technology experience preferred.
COMPETENCIES – SKILLS/KNOWLEDGE/ABILITIES:
1. High level of verbal, presentation, and written communication skills required.
2. Established track record of cross-functional project management or cross-team collaboration skills.
3. Ability to grasp and translate technical capabilities into benefits.
4. Strategic perspective and good judgment to plan and accomplish goals.
5. Ability to perform a variety of tasks in high pressure environment.
6. Wide degree of creativity.
7. Ability to handle high volume of projects.
8. People leadership and decision-making skills.
9. Excellent customer service skills.
10. Strong problem-solving skills.
11. Ability to work independently or in a group.
1. High level of verbal, presentation, and written communication skills required.
2. Established track record of cross-functional project management or cross-team collaboration skills.
3. Ability to grasp and translate technical capabilities into benefits.
4. Strategic perspective and good judgment to plan and accomplish goals.
5. Ability to perform a variety of tasks in high pressure environment.
6. Wide degree of creativity.
7. Ability to handle high volume of projects.
8. People leadership and decision-making skills.
9. Excellent customer service skills.
10. Strong problem-solving skills.
11. Ability to work independently or in a group.
Our benefits package includes medical, dental, vision, HSA and FSA, generous earned time off, 401K/student loan repayment, life insurance & AD&D insurance, employee assistance program, employee stock purchase program, tuition reimbursement, performance-based incentive pay, short- and long-term disability, and a robust wellness program. Click here to learn more about our benefits:
LINK
.
Nelnet is an Equal Opportunity Employer, complies with Executive Order 11246, and takes affirmative action to ensure that qualified applicants are employed, and that employees are treated during employment, without regard to race, color, religion/creed, national origin, gender, or sex, marital status, age, disability, use of a guide dog or service animal, sexual orientation, military/veteran status, or any other status protected by Federal or State law or local ordinance.
Qualified individuals with disabilities who require reasonable accommodations in order to apply or compete for positions at Nelnet may request such accommodations by contacting Corporate Recruiting at 402-486-5725 or
corporaterecruiting@nelnet.net
.
Nelnet is a Drug Free and Tobacco Free Workplace.
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