Job description

Product Marketing Manager

We are looking for Product Marketing Manager (PMM) to lead revenue growth as a part of the company’s strategic product launches and initiatives. PMM will lead revenue growth for Ancillary and Non-Core Products. PMM will manage demand generation strategy for these products as well as new products in pipeline throughout engagement touch points of customer journey. Blending creativity and analytic rigor, s/he will develop and launch campaigns and enhancements of digital and off-line customer touch points to deliver revenue growth targets for ancillary and non-core products. S/he is comfortable in strategic decision-making as well as hands-on activities. S/he is a natural relationship-builder with the ability to communicate effectively across all stakeholders and get them excited about marketing initiatives for the growth of ancillary, non-core, and new products initiatives.

What you'll do:

• Develop and launch ancillary and non-core product strategy through key digital and off-line customer touch-point channels to deliver revenue growth goals
• Optimize marketing budget and resource throughout customer journey touch points to create and deliver demand generation strategy for product revenue growth
• Own performance marketing KPI’s, hit and exceed ancillary, non-core and new products’ revenue growth targets through digital engagement strategy while driving towards cost-efficient growth
• Collaborate and work cross-functionally in developing and launching ancillary, non-core and new products’ demand generation strategy

What we're looking for:

• Require min. of 5 years of experience in delivering B2C revenue growth through a blend of digital and off-line channels, particularly demand generation strategy for products and services
• Experience in leading internal and external team plus

Skills and abilities you should have:

• Demonstrated successes in delivering revenue growth through digital channels, including forecasting, managing, tracking, and pacing marketing budgets with efficiency and effectiveness
• Proven track record of driving consistent revenue growth through performance marketing initiatives with a deep understanding of marketing KPIs
• Having an experience in start-up and/or entrepreneurially driven business environment plus
• Strong sense of ownership moving from strategy to hands-on mindset
• Hunger for growth, motivated by hitting daily, weekly, and monthly metric targets, able to think creatively as well as proactively address challenges to deliver on revenue growth goals
• Excellent analytical skills for robust data driven decision-making process in distilling data into KPIs, telling stories using data
• Advanced experience in Google Analytics and suite of digital analytic tools plus
• Strong writing and verbal communication skills
• Experience in travel industry plus, but not required

Perks you’ll get:

• Clear and defined career paths to pursue
• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Legal, Identity Theft, Accident Insurance, FSA, additional life insurance coverages
• Contribute up to $260 as a tax-free benefit for public transportation or parking expenses
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

Who are we?

Here at Avis Budget Group we're more than just rentals--although over 70 years of experience and 11,000 locations in 180 countries has taught us a thing or two about that. Shaping the future of the mobility industry with our innovative, customer-focused solutions, our globally-recognized brands including Avis, Budget, Budget Truck, and Zipcar connect people to more. This means more convenience, more options, and more time on the road for our customers. But we also connect our employees to more: opportunities, benefits, support, collaboration, and most importantly--power to change the future. Sound your speed? Come join our family.

The fine print:

Avis Budget Group is an equal opportunity employer – M/F/Veterans/Disabled.

Avis Budget Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

Job Type: Full-time

Pay: $70,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: One location

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