Job description

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

To connect with us, visit www.gannett.com.

Ventures Endurance, a division of Gannett/USA Today Network is seeking an experienced, creative, and motivated Paid Social Media Associate to join our marketing team. In this role, you will be responsible for implementing our marketing and social media strategy with the goal of growing our online presence and improving marketing efforts. This position will report to the Marketing Director.

Job Responsibilities:

• Manage paid Facebook and TikTok campaigns for 40+ events
• Manage social media content creation efforts across our 50+ Facebook, Instagram, TikTok, and Twitter accounts
• Implement and refine our current social media strategy
• Measure the results of social media campaigns and adjust strategy based on findings
• Seek out social media growth strategies and implement across all of our brands
• Work closely with graphic design team to create social media and additional marketing content
• Keep abreast of the latest social media best practices and technologies

Qualifications:

• 2+ years of experience in social media marketing, experience with paid campaign management is a must
• Strong preference for candidates in Boston or Chicago areas
• Passion for all things Digital Media and Social Media
• Excellent verbal and written communication skills and attention to detail
• Experience creating organic posts, deploying, monitoring, and managing social media and paid social media ads on Facebook, Instagram, Twitter, TikTok, and LinkedIn
• Understanding of current social media trends, the platforms, and dashboards
• Well versed in social media marketing strategies
• Strong organizational skills with the ability to multitask and maintain a fast-paced workflow
• Good understanding of social media KPIs
• Excellent multitasking and time-management skills

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Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com.

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