About EverService

EverService Holdings, LLC is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company goes to market with vertically-integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, and Nexa Healthcare. With over 700 employees, EverService is headquartered in Phoenix, AZ with additional locations in Camarillo, CA, Richmond, VA, Charlotte, NC and Austin, TX.

Role

The Paid Media Manager is responsible for the paid media strategy, execution, management, and campaign optimization for EverService business units. Platforms include Google, Bing, Facebook, LinkedIn and several display and programmatic channels. This position will involve collaboration with people across the sales and marketing organization.

Duties and Responsibilities

• Own developing and implementing paid media strategies, managing budgets and bids, optimizing account configurations and targeting, and reporting.
• Work with small, mid, and large-level monthly ad budgets across paid search and social.
• Perform campaign analysis and optimization to meet and exceed company KPI goals
• Work with the Sr. Director of Marketing to understand goals, address needs, and develop paid media strategy across business units
• Think critically about business goals and recommend paid initiatives to help achieve them
• Provide input and guidance around campaign planning, including requirements for success and optimal use of paid media
• Use social networks including, but not limited to, Facebook & Instagram, Twitter, YouTube, and LinkedIn
• Perform ongoing campaign optimizations with the goal of increasing visitor-to-lead conversion
• Deep dive into reporting and measuring KPIs
• Participate in weekly calls with the leadership team to share insights and campaign performance updates

• 
  Bachelor's degree in finance, marketing, statistics, economics, or a related field
• 3+ years of experience working with and owning paid media campaigns
• Experience with running paid programs for legal, home services, and medical industries
• Strong analytical skills: the ability to deep dive into reporting and measuring KPIs
• Google Ad Words Certification required, Google Analytics Certification, strong knowledge of Bing, Yahoo, Facebook, Instagram & Retargeting Advertising highly preferred.
• Advanced understanding of social, search, and programmatic
• Comfortable handling raw data and identifying trends
• Ability to think strategically and execute tactically
• Excellent analytical and problem-solving skills
• Strong written and verbal communication skills
• Excellent time management, detail-oriented, and organizational skills
• Ability to lead strategic roundtable discussions
• Initiative to plan, forecast, and evolve the paid program
• An entrepreneurial spirit, strong work ethic, and proven track record for taking initiative

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law