Job description

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The Opportunity
GTY is on a mission to find a creative and organized team player to join our marketing function as Marketing Programs Manager. This is your opportunity to become a marketing expert in Budget and Grants, executing marketing programs for every stage of the funnel, and owning our portfolio of online and in-person field and event activities.
In this role, you’ll activate the total addressable market by executing programs designed for every stage of the funnel. We’ve learned that it requires a continuous mix of programs to be successful. Whether it be brand, ABM, conversion, or nurture programs - you’ll build the plan and manage the execution across marketing functions. You’ll leverage data to deliver insights on how to optimize your approach in targeting the right people at the right time and moving them quickly through the funnel.
Working closely with Sales and Product Marketing to discover and understand personas, their use case, how to capture their interest, why they purchase, and the right decision makers, you’ll own the strategy and plan for outreach with the ultimate goal of building a qualified pipeline that ultimately converts to closed business. You’ll activate the total addressable market by executing programs designed for every stage of the funnel. We’ve learned it requires a continuous mix of programs to be successful. Whether it be brand, ABM, conversion or nurture programs - you’ll build the plan and manage the execution across marketing functions. You’ll leverage data to deliver insights on how to optimize your approach in targeting the right people at the right time and moving them quickly through the funnel.
The Challenge

What You’ll Do:

• Crush Your Goals: Working closely with Sales and Product Marketing to discover and understand personas, their use case, how to capture their interest, why they purchase, and the right decision makers, you’ll own the strategy and plan for outreach with the ultimate goal of building a qualified pipeline that converts to closed business.
• Direct the Database: Own the health and hygiene of your marketable database, ensuring TAM representation and structure to maximize audience engagement and reach.
• Measure, measure, measure: Continually tool for ways to understand your impact on the business.
• Data-based Decision-Maker: Leverage both program and funnel metrics to drive optimizations across your programs through data-based decision making.
• Product Marketing Partner: Work with Product Marketing to connect product messaging to segment priorities.
• Sales Confidante: Build a strong relationship with Sales to ensure alignment on program priorities and gain buy in for programs.
• Network: Look for and build relationships with third parties that already have a captive audience with your prospect base.
• Learn, Share, Apply: Leverage research to determine optimal messaging and approach.
• Spread the Word: Build and execute multi-channel programs designed to continually engage and ignite interest with the total addressable market for your segment.
• Tunnel Vision: Determine optimal mix of programs (nurture, ABM, conversion and brand) to guide prospects through the funnel.
• Event Executor: Plan and execute events such as tradeshows, speaking engagements, roundtables, and any other new ideas you bring to the table!
• Create: Create content to support programs including emails and sales cadences or outsource when necessary.
• Optimize: Execute programs through marketing functions seeking functional expertise to optimize programs.
• Technical Mastermind: Understand the value of the marketing tech stack in programs to deliver automation and insights on intent (specifically Pardot).
• By the Book: Support marketing budget including forecasting and ensuring good standing with finance and vendors.
• Communicate Value: Leverage client success stories to communicate value to prospects.
• Keep Your Ducks in a Row: Prioritize the highest impact initiatives and work on multiple programs concurrently.

The Right Fit

Who You Are: Skills:

• You’ve successfully designed and executed multi-channel marketing campaigns in a previous role
• You’re comfortable using marketing automation software (we use Pardot) and Salesforce as well as other martech tools including Wordpress
• You’ve had ownership over and been responsible for attaining MQL and pipeline targets in a previous role
• You’re independent by nature and execute on your ideas and able to articulate them effectively to obtain buy-in from internal stakeholders
• You're able to project manage marketing programs efficiently and effectively and delegate across departments when needed
• You're up for a challenge and the idea of marketing to new segments excites you
• You don’t wait for directions to be given and act when you see opportunity
• You’re like a sponge and ready to take advantage and learn all that you can as we scale up and take on new responsibilities or tasks
• You’re always re-examining the process and looking to improve it. You don’t buy the “we’ve always done it this way” mantra
• A fast paced environment excites you, and you can manage multiple priorities successfully

Education & Experience:

• 3-5 years experience in B2B marketing role, SaaS experience is advantageous
• Experience designing and executing programs to public sector prospects is a strong asset
• Degree or diploma in marketing, a related discipline, or relevant work experience

Core Competencies:

• Oral and written communications
• Collaboration and sales alignment
• Analytical
• Commercial Awareness
• Project Management
• Creative Problem Solving
• Growth oriented
• Networking and Relationship Building
• Accountability
• Planning and Organizing

Location & Travel
GTY offers hybrid work options so you can prioritize your work-life balance and gain the flexibility you need to do your best work. We will give consideration to excellent candidates living elsewhere in North America, working from their own fully equipped home office.
If you would like to work in-office or hybrid, there are two beautiful office spaces to choose from:
121 Charles Street W, Suite C429, Kitchener, ON
Centrally-located in the tech hub of downtown Kitchener in the historic Tannery building, the Bonfire offices are steps away from trendy bars and restaurants, Communitech, and other tech destinations.
603 Michigan Dr Unit 1, Oakville, ON
Questica operates a beautiful new office in Oakville, Ontario.
What It's Like to Work at Questica/eCivis
At Questica/eCivis, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. As part of the GTY Technology family of companies, we offer a dynamic environment with considerable opportunity for professional growth and advancement.

Here are some of the perks that Questica employees enjoy:

• Competitive wages

We pay competitive wages and salaries, and we only expect an honest 40 hour week for it.

• ‍ ️ Wellness days

What’s better than a long weekend? An extra long weekend! This summer, let's begin and end the summer with an extra day ontop of the long weekend (July and Sept)! An extra day to decompress and spend time doing the things you love.

• Community Engagement Committee

At Questica, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.

• Flexible time and remote work

We understand that what a work day looks like differs by employee and the role requirements. Through our interview process we’ll work with you to ensure it's a fit for you and the specific role you’re interested in.

• Benefits

Ask us for a copy of our health and dental benefits!

• Culture committee

Celebrate at every occasion with the Questica culture team! They make sure that our team’s culture is bustling, with frequent fun events for holidays and special occasions, as well as for miscellaneous fun.

About Questica
Questica is the recognized leader in budgeting and performance management software. Hundreds of government agencies, K-12 schools, universities, colleges, hospitals, healthcare facilities and non-profit organizations throughout North America have opted for smarter planning, budgeting, management, transparency, sharing and engagement using our budget, performance and data visualization solutions.
We are a well-established entrepreneurial company of 100-plus employees, offering a modern, state-of-the-art workplace in Oakville, Ontario. With a focus on distinct and best-of-breed software development and implementation along with exceptional customer service.
About eCivis
eCivis is the most trusted and widely used cloud-based grants management system in the nation for the state, local, and tribal governments of all sizes. Our innovative SaaS grants management system addresses both programmatic and fiscal grant funding requirements throughout the grant life cycle, helping our clients easily overcome the challenges and heavy workload that come with managing grants.
About GTY Technology Holdings Inc.
Questica and eCivis are part of GTY Technology Holdings Inc. (“GTY”), a leading public sector technology company. Through its six business units, GTY offers an intuitive cloud-based suite of solutions for state and local governments, education institutions, and healthcare organizations spanning functions in procurement, payments, grant management, budgeting, and permitting.

Please visit our website: https://www.gtytechnology.com/careers/ and check out our Life Pages: https://www.linkedin.com/company/gtytechnology/life/.

Questica and eCivis are committed to providing equal employment opportunities. By embracing diversity, we build a more effective organization that empowers our employees to be the best that they can be. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status concerning public assistance, familial status, military or veteran status or any other status protected by applicable law.
For any inquiries or requests regarding accessibility, please email info@questica.com or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.

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