Marketing Manager - Cavalier Resort
Full Time
Virginia Beach, VA 23451
Posted
Job description
Overview:
The Marketing Manager coordinates between Sales and F&B Operations and the Agency to execute effective marketing strategies and efforts consistent with the property and outlet’s positioning statement to meet budgeted covers, budgeted rooms occupied , and banquet covers and revenue.
Responsibilities:
- Develop, in conjunction with the Agency, the annual marketing plans for the Company for the hotel and Food & Beverage Outlets consistent with the targeted annual revenue and expense plans and pre-opening budgets where applicable. [Corporate Process]
- Ensure adherence to Gold Key/PHR and Brand standards.
- Manage all agency relationships for outsourced marketing and public relations projects per established guidelines. [Contract guides relationship – scope not complete but believe it will be (1) overall brand strategy; (2) vanity website development/maintenance, (3) tactile social media execution and (4) campaign design]
- Oversee development and implementation of digital and print media for Hotels and Food & Beverage.
- Monitors the return on investment of each marketing program. [Corporate Designed Reports]
- Oversee all creative design and photography to ensure that branding for PHR and its assets is properly positioned.
- Review and approve all guest communications pre-and post-acquisition.
- Promote in-house marketing efforts.
- Oversee social media strategy for the Asset.
- Facilitate all entertainment and special events that are defined in the marketing plan and report on performance.
- Negotiate and recommend for Corporate approval all sponsorship opportunities to be undertaken by the property.
- Work closely with lead producing organizations including area Convention and Visitors Bureaus, Chambers of Commerce, Welcome Centers, etc.
- Liaison with IT as needed for marketing technology.
- Ensure all property platforms (Open Table, Sonify, Event Brite) are maintained in support of operational needs.
- Manage data integrity of digital customer databases. [Need to define with IT warehousing]
- Promote continual networking with industry and community partners.
- Reconcile marketing spend to revenue generated by F&B or Hotel and by segment within each. [Monthly Marketing and Revenue Reconciliations]
- Review all forecasting, continually evaluating actual performance to projected performance and resulting marketing efforts to need periods.
- Perform Emergency Response duties as required for this role in the Emergency Response Organizational Chart and Plan.
- Lead special projects and other responsibilities as assigned. Participate in task forces and committees as requested.
Type
Qualification
Experience
Knowledge and experience with HTML and Adobe Creative Cloud programs-Photoshop, Premier and Dreamweaver.
Experience
Experience managing social media marketing-Facebook, Twitter, Pinterest, Instagram, YouTube and Google+.
Experience
Initiative to stay current with best practices for online marketing for the hospitality.
Experience
5+ years experience in digital and traditional marketing channels, managing campaigns.
Experience
CHDME designation a plus.
Experience
Expert knowledge of SEO/SEM and best practices.
Experience
Excellent written communication skills and self motivator.
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