Job description
Marketing Coordinator
St. Louis, MO; Tamarac, FL; Doral, FL; Miami, FL; or Remote
At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.
Position Overview
We are looking to expand the Valuation and Property Services marketing team by adding a Marketing Coordinator for Colibri’s Property Services portfolio, primarily supporting Gold Coast Schools’ construction and home inspection fast-growing product lines. This person will be responsible for building multi-channel marketing strategies and campaigns designed to drive new business and build relationships with our customers. This person will also be the liaison between the Gold Coast team and the marketing department.
The ideal candidate is a hands-on B2C marketer with a track record of driving profitable growth through online and offline channels, including direct mail marketing, email marketing, content marketing, and social media. You will work closely with our digital and content marketing teams as well as our cross-functional business team and be responsible for designing and overseeing the execution of integrated marketing campaigns. Experience with email marketing, marketing automation technologies, strong strategic planning, and the ability to work independently as well as part of a team are critical success factors for this role.
Position Requirements & Major Responsibilities
- Execute on marketing campaigns that drive traffic through the marketing funnel to meet lead generation and revenue targets.
- Analyze customer data and generate actionable insights that drive lead generation and retention, and increase wallet share and AOV
- Analyze marketing campaign performance data and generate insights to optimize future campaigns
- Continually design and run well-structured market tests on pricing, offers, channels, messaging, and communication flows
- Set high standards for development, execution, and optimization of cross-channel marketing campaigns
- Work closely with the content and creative marketing teams to develop content aligned to audiences
- Oversee day-to-day marketing activities, including email marketing, direct mail, website experience, digital marketing analytics, database analytics, HubSpot customer and prospect flows
- Serve as the liaison between the Gold Coast team and the central marketing department
Qualifications
- Bachelor’s degree in marketing or equivalent required
- 2+ years’ marketing experience
- Hands-on integrated marketing expertise, including social, email, and website channels
- Skilled in developing value propositions that communicate clear value to targeted audiences
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
- Accomplished at leveraging full value from marketing automation processes and tools such as HubSpot or other marketing automation platforms
- Detail-oriented with the ability to manage projects from inception through execution
- Exceptional analytical and communication skills
- Excellent written communication skills; a writing sample will be required
About Colibri Group
Colibri Group is building the future of professional education. Headquartered in St. Louis, Missouri, Colibri Group is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Students and professionals start and advance their careers through the company’s online and in-person learning solutions for licensing, continuing education, test preparation and professional development.
Today, we proudly serve over one million customers each year and employ more than 900 mission-aligned professionals. Our family of brands are the leading online professional education platforms in their respective end-markets. We provide a holistic learning experience for students and professionals to achieve more and thrive throughout their careers in real estate, financial services, teacher education, healthcare, valuation and property services, accounting, among other professions. Visit www.colibrigroup.com for more information.
Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.
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