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Job Description:

At Caterpillar, we work to help our customers build a better world. Without our team of talented, bright and driven individuals, we wouldn’t be the Caterpillar we are today. Now, this is your chance to join our team and do work that matters. We want you to help us enable customer success, make progress possible around the world and help our communities grow and thrive. We are looking for a dynamic individual to join our Product Support & Logistics Division (PSLD).

The Product Support and Logistics Division (PSLD) is one of the most innovative divisions within Caterpillar. In PSLD, as within all of Caterpillar, our priority is our customers and helping them build a better world. We touch nearly every element of the services value stream from procurement to design and manufacturing to distribution. PSLD is responsible for Aftermarket Parts Distribution of Cat Parts, Integrated Logistics, segment Procurement and the design and manufacture of Wear Components (Undercarriage and GET) and Maintenance Components (Seals, Tubes & Hardware, Hose & Couplings, Fluids and Filters).

We’re committed to our customers, who build a better world with our products, services and solutions. We understand and show the value of why they should always choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth.

Through it all, we are one team – creating and delivering world-class components and solutions superior to the competition. Learn more about the Caterpillar Experience

The Marketing Consultant serves as a consultant and divisional expert in supporting marketing initiatives for service & repair and upgrade kitting solutions where decisions and recommendations are made for strategic advantage and contribute to the division’s business and long-term leadership position.

Responsibilities:

• Applying previous experience to develop expertise in marketing communication support, and market intelligence within PSLD Kitting Solutions. Individuals demonstrate creativity, foresight, business judgment, and outstanding machine and engine application and/or marketing/distribution knowledge along with the sensitivity to customer financial impact. Incumbent are gaining knowledge, recognition, and expertise to influence market communication decisions within company
• Develop applications experience, life cycle cost knowledge of dealers’ and customers’ application, industry, and market needs. Oversee all aspects of PSLD market communication materials and go-to-market marketing activities covering kitting NPI deliverables, market and distribution needs to stimulate breakthrough solutions that would help in market leadership including the following key departmental and/or enterprise deliverables and initiatives:
  • Kit NPI Support:
    • Develop Data Sheets
    • Develop Marketing Bulletins
    • Develop Unique Selling Proposals (USPs)
    • Collaborate and support development of customer facing marketing brochures
  • Dealer/Aftermarket Sales Operation Communication:
    • Catdealer.com; maintenance and improvements
    • Webinar updates for awareness
    • Showcase kitting solution offerings in applicable CAT internal and CAT Dealer training events (e.g., CCR Conference, CAT Dealer Spring Training, regional/district dealer training, etc.)
  • Customer/end-user Communication:
    • Parts.cat.com; collaborate and support website update to be current and easier to find kitting solutions
  • Marketing/Competitive Intelligence:
    • Provide support to better understand kitting solutions competitive landscape. Deliverables will include understanding competitors go-to-market deliverables and best practices; eCommerce, sales/promotional material, web interface, etc.
    • Analyze competitors on the marketing 4P’s versus competition and make recommendation to leadership on way to mitigate gaps
    • Act as a project leader for competitive intelligence and other marketing specific projects
• Supports senior management in planning major programs and objectives for the Division. Incumbents are beginning to gain experience in providing direction for future product; distribution and industry needs and continue to improve their skills at sharing this expertise at higher industry levels with business unit management
• Implement best-in-class practices through VOD from CAT Dealers, VOB from internal process partners, and competitor website and marketing communication referencing to maximize our overall kit marketing effectiveness
• Other duties as assigned by Caterpillar management from time-to-time
  

Basic Requirements:

• Bachelor’s degree or equivalent experience with 5-8 years’ of specific industry experience to gain recognition as a Divisional and company expert
• Posses a broad business background, specific long-term marketing and/or industry knowledge
• Ability to communicate effectively across product, industry, dealer and/or customer audiences to gain understanding and acceptance of ideas and recommendations
• Ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences
• Good human relation skills to develop a collaborate/cooperative work relationship with others inside and outside the business unit
• Ability to deal with sensitive issues, mentor, and coach, and/or persuade others on new go-to-marketing methods
• Ability to travel domestically up to 5% of the time
  

Additional Information:

• Relocation assistance is not available for this position
• Our team embraces flexibility through a hybrid work model. In additional to working onsite at one of our PSLD facilities, our hybrid work model allows employees the flexibility to work from home based on business need

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This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers .

EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.

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