Marketing Business Analyst

Reports to: VP of Strategic Planning & Analysis

Hybrid role: Flexibility to work remote 2 days a week

Position Overview:

Twin Peaks is scaling and looking to bring on a highly motivated individual with strong technical and communication skills who leverages data to create impactful analysis and reporting to help inform strategic initiatives. This is a dynamic role in a growing organization with direct exposure to corporate strategy and will work closely with finance, marketing, and operations as a thought partner on a daily basis.

You will...

• Measure, track and report on the effectiveness of various marketing programs and tests
• Analyze and interpret test results and provide financial recommendations and guidance
• Prepare financial and business-related analysis using key financial metrics for value quantification (i.e. Return on Investment, Breakeven)
• Perform transaction and market basket analysis to better understand promotions
• Review performance and provide insights on food and beverage movement and promotions
• Work with our various data platforms (Marketing Vitals, Blackbox, Mirus, E-Site, Personica, etc.) to understand key business drivers and translate findings into insights and actions, as well as their implications to the overall business
• Gather and compile industry data/macro trends to create analysis to determine impacts to business and/or specific strategic initiatives
• Monitor and analyze competitive market strategies by examining the trends, markets, and common factors/promotions
• Provide recommendations for future tactics, seeking to increase sales volume
• Present detailed marketing strategies and recommendations to marketing and finance departments
• Perform ad-hoc analysis and other job-related analysis as assigned

You have...

• Bachelors degree in Business, Finance, Marketing or a related field
• 3-5 years of experience in an analytical role in business or marketing
• Prior restaurant experience is a plus
• Strategic, analytical thinker that can make fact-based decisions
• Learns quickly and has a thirst for knowledge and self-improvement
• Self-starter with strong organization and detail-oriented skills and excellent follow-through
• Ability to communicate complex data in a clear, consistent manner to all levels of the organization
• Ability to manage multiple deadlines with a sense of urgency
• Can be flexible with changing priorities and conditions
• Service-minded: desire to support field team, franchisees, and restaurants
• Enthusiastic team player that is productive working independently or as part of a group
• Strong PC skills including Excel, PowerPoint, and Word

Work Environment:

This job operates in the Twin Peaks Support Center

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EEOC Disclaimer: Twin Peaks is an equal opportunity employer in that our policy, in accordance with Federal and State laws, prohibits employment discrimination solely on the basis of a persons race, color, creed, sexual orientation, sex, marital status, or disability except where a reasonable, bona fide occupational qualification exists