At iteach, our mission-driven organization is uniquely situated to respond to opportunities in the education market related to individual, district, and state education requirements. We have an extensive network of partners and professional learning communities. Additionally, our organization has a strong collection of academic content, a broad customer base, a significant market reach, and a substantial investment in technology and systems, and our brands include Learners Edge, Insight Education Group, iteach, Lavinia Group, and Teaching Channel.

Title: Marketing Automation Manager

Location: Austin or Denton, TX, preferred

About iteach:

iteach is the only nationally accredited online alternative teacher certification program that helps individuals who have a bachelor’s degree obtain a teaching license outside traditional pathways. iteach proudly places thousands of teachers in classrooms each year. If you are passionate about education and want to be part of an organization whose mission is to positively impact student achievement and prepare teachers for a lifetime of success, keep reading!

Position Description:

As our Marketing Automation Manager, you’ll drive the ideation, creation, and analysis of our marketing campaigns. These tasks will be accomplished by being creative, tactical, analytical, and methodical. If you love testing various messages, marketing channels, subject lines, and landing pages and have a passion for positively impacting our education system, keep reading. This role will report to the Senior Director of Marketing and support a rapidly growing part of the business.

Major Areas of Responsibility:

• Responsible for marketing campaign development and execution, including segmentation, testing, and deployment
• Have demonstrated expertise in creating high-performing marketing automation campaigns
• Understand how to leverage email, calling, texting, and re-targeting in said campaigns
• Maintain all marketing campaigns in our CRM (HubSpot and Salesforce)
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Work with management to define KPIs, create reporting, analyze campaign performance and provide recommendations on improvements
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and growth
• Support essential marketing operations initiatives in HubSpot, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing
  

Primary Objectives:

• Ensure all HubSpot activities are operating at peak performance
• Create scalable processes to allow for future growth
• Be a reliable HubSpot expert
  

Specific Responsibilities of the Job:

• Own Workflows
  • Ensure all are running efficiently and error-free
  • Update and test on a regular basis to ensure maximum return
• Develop Campaigns
  • Work with internal teams to ideate and create various campaigns in HubSpot
  • Monitor and create reporting to ensure campaigns are working as expected
• Testing
  • Come up with A/B tests for campaigns, workflows, emails, and landing pages as needed to maximize return
  • Create reports to measure said tests and KPIs
• Manage Contact Database
  • Ensure all contact lists are well-maintained and organized
  • Create processes to move contacts in and out of marketing/non-marketing lists
    

Job Requirements:

• Mastery of HubSpot inbound tactics and best practices
• Superior communication skills
• Proven track record of copywriting for demand generation
• A basic understanding of teacher certification is a plus
• Proven years of marketing automation experience
• Expert knowledge of database management concepts and best practices
• Ability to work well with internal teams, leadership, and external agencies
• Excellent project management skills
• Ability to work with internal design and content teams to collaborate on campaign execution
  

Education and Experience:

• Bachelor’s degree

• 5+ Years of Experience running complex marketing campaigns, preferably in HubSpot

• K-12 School Experience preferred

• • Impeccable writing and editorial skills, with an outstanding command of the English language
  • The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it

• Working knowledge of alternative teacher certification is a big plus

• Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships
  

Travel:

Requires <15% travel.

Posted Office Hours

Monday – Friday: 8 AM – 5 PM (CST)

Remote Work Available

Conclusion

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. But, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

Equal Employment Opportunity

We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.