Primary Purpose of Position:
The Marketing Associate works on a variety of Marketing projects for NCMNS with a heavy focus on the promotion of the Dueling Dinosaurs exhibition. This position works to share the identity of the museum with the public and to drive traffic to the institution.

This position is deemed eligible for hybrid telework under DNCR’s Telework Policy.

Key Responsibilities:
Duties include but are not limited to:

• Working with other Museum sections to develop marketing campaigns and collateral in support of the Dueling Dinosaurs and other projects as assigned, with the goal of increasing repeat attendance, attracting new audience segments, and generating new sources of revenue
• Working with the Head of Marketing on the strategic and tactical execution of marketing campaigns, including design, social media, email, website maintenance, paid advertisement, and vendor contacts, etc.
• Managing conception, development, and implementation of strategies, product concepts, and promotional programs to drive interest, engagement, and sales

Section/Unit Description:
The work of the Marketing and Communication Section proactively engages diverse audiences across the state to inform and advance science education and elevate our research and collections connecting people to and deepening their relationship with the natural world. The section champion’s the Museum’s mission and advances operational plans. It provides cross-sectional collaboration to support the network across the State and contribute to total quality management.

Division Description:
The state’s museum devoted to science and nature, North Carolina Museum of Natural Sciences in central Raleigh, is the largest institution of its kind in the Southeastern United States and, with over a million visitors a year, the state’s most visited museum. Its 300,000 square foot downtown campus is augmented by Prairie Ridge Ecostation and satellite facilities in Whiteville, Greenville, and Contentnea Creek. Together, they provide a variety of curriculum-focused classes onsite, offsite, outdoors, and online for pre-kindergarten through graduate students across the state.

As a museum of nature, we integrate the dual concepts of illumination and inspiration with the work we do and the many stories we tell. In a time of unprecedented environmental challenges, nothing could be more critical. This nexus of ideas makes us unique. Across three vibrant floors of laboratories and exhibitions, our Nature Research Center provides an unparalleled opportunity to see science in action by watching museum researchers studying the natural world in real time. In the Nature Exploration Center, exhibits and live animal displays reveal North Carolina’s rich natural habitats, wildlife, and geology from the Appalachian Mountains to the Atlantic Ocean.

Department Information:
The North Carolina Department of Natural and Cultural Resources (DNCR) takes care of the things that people love about North Carolina, literally from A to Z. The Arts to the Zoo, and so much else – parks, aquariums, historic sites, archaeology, African American Heritage Commission, science and history museums, the state Symphony, Library and Archives, historic preservation, land and water stewardship, and more. These places, and the ideas they represent, create a shared identity in North Carolina. They provide common ground. Everyone is welcome. The Department’s vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational, and economic future of North Carolina. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history. We encourage you to apply to become a part of our team.

Check out this amazing video about our Department.

Knowledge, Skills and Abilities / Competencies

To receive credit for your work history and credentials, you must provide the information on the application form. Any information omitted from the application form, listed as general statements, listed under the text resume section, or on an attachment will not be considered for qualifying credit.

Qualified candidates must have or be able to:

• Knowledge of all relevant marketing practices, and how to best utilize
• A strong knowledge of paid and organic social media including industry best practices
• Knowledge of digital marketing software, tools, and methods
• Ability to adapt communications effectively to a diverse audience
• Ability to work on multiple projects concurrently and assure that all projects are prioritized and delivered on time
• Ability to develop engaging content across digital channels
• Ability to moderate all user-generated content on social media channels and reply appropriately to inquiries and comments

Management Prefers:

• A well-rounded, compelling communicator who is digitally savvy and exhibits a high level of self-motivation
• Ability to communicate with internal clients (educators, researchers, scientists, regional office representatives) and maintain relationships by listening, understanding, and responding
• Excellent oral and written communications skills
• Excellent creative skills in all marketing formats
• Ability to produce or identify images associated with content
• Ability to establish and maintain effective working relationships with agency personnel, media contacts, officials, and the general public
• Ability to seek and recommend innovative solutions to marketing needs
• Science background/interest a plus
• Ability to translate technical/scientific information for public consumption
• Analytical and reporting experience
• Project management experience
• Experience and comfort on camera

Minimum Education and Experience Requirements

• Bachelor's degree in communications, public relations, public affairs, media journalism, English, or a related field from an appropriately accredited institution and two years of experience in communications, public relations, or publicity work

• An equivalent combination of education and experience.