Job description
Opportunity at a Glance:
EEO:
Marketing Operations provides the framework for global marketing processes and empowers Adtalem’s marketing and partner teams to create sustainable growth across global brands. By managing our marketing channels, we continuously optimize user touchpoints with growth and campaign marketers. With our partners in Product, Brand, IT, BI and more - we strategically align to build systemic solutions that enable the team to ideate and test concepts. All with a relentless focus on the best experience for our users.
The Marketing Operations Manager drives the execution and campaign delivery of our omni-channel communications to enable the initiatives and objectives of our marketers. In addition, you will identify process improvements, provide inputs to define our marketing plan/strategy and report on key campaign metrics. This role is a hybrid of skill sets, which include strategic planning, campaign and CRM management, data analytics, and sales optimization - leveraging cross-functional resources when appropriate.
From data to design, strategy to development, you are an extraordinary operator with a consistent track record for optimizing marketing data infrastructure, enabling marketing automation, reporting, and activation.
Responsibilities:
The Marketing Operations Manager drives the execution and campaign delivery of our omni-channel communications to enable the initiatives and objectives of our marketers. In addition, you will identify process improvements, provide inputs to define our marketing plan/strategy and report on key campaign metrics. This role is a hybrid of skill sets, which include strategic planning, campaign and CRM management, data analytics, and sales optimization - leveraging cross-functional resources when appropriate.
From data to design, strategy to development, you are an extraordinary operator with a consistent track record for optimizing marketing data infrastructure, enabling marketing automation, reporting, and activation.
- Work across all brands’ key marketing channels and functions (performance, CRM, creative, communications, web, etc.) to build and ensure proper internal processes and workflows are in place.
- Lead marketing integration efforts - work with stakeholders to execute on campaign strategies by building roadmaps and managing delivery of global marketing campaigns.
- Serve as an expert on inbound lead and inquiry flows from lead capture to assignment to sales; drive innovations and improvements to support increased performance and better qualified leads for our Advising team.
- Lead discussions around marketing technology solutions supporting paid media, including social and advertising platforms.
- Identify, analyze, and interpret trends or patterns in engagement; and share findings along with suggestions for improvements to operations.
- Develop and own the timeline of projects, assign tasks, oversee completion of deliverables, develop contingency plans, and ensure deadlines are met.
- Establish and maintain scalable processes that ensure best practices in campaign and lead management (lead scoring, lead routing).
- Leverage a familiarity with digital marketing capabilities from an execution perspective to help frame an approach that is achievable within technology and resource constraints.
- Manage assignments and deliverables required to build digital experiences, including channel specific designs, creative brief, content, audience and segment data, reporting, brand approvals, etc.
- Manage technical aspects of key marketing systems (marketing automation, CRM, paid advertising, web UX/UI, and more).
- Create and maintain metrics reports on marketing activities, effectiveness, and business impact.
- Serve as the front-line escalation point for operational issues.
- Ensure alignment with sales to execute changes in the go-to-market organization.
- Completes other duties as assigned.
- 3+ years of marketing operations experience; implementing, maintaining, and optimizing multi-channel marketing campaigns on a global scale.
- Strong overall understanding of digital, ecommerce marketing, including email marketing, paid media, SEO, as well as B2B marketing.
- Experience implementing and supporting marketing technology tools and processes (preferably including some or all of the following: Eloqua, Marketo or other automation tool, Sparkroom, Salesforce, Twilio, Ad Tech).
- Passion for data analytics including strong foundation in Excel (Google Analytics, SQL, Tableau, Eloqua, reporting all pluses).
- Be able to multitask and handle simultaneous projects, have exceptional problem-solving skills, and display composure under stress.
- Be a highly organized, highly operational, and strong team player.
- Attention to detail, with an ability to identify issues and implement solutions/efficiencies.
- Fluent Written and Spoken English.
EEO:
We are proud to be an EEO employer M/F/D/V. At Adtalem, we welcome everyone and have a strong commitment towards diversity and inclusion. We encourage our Colleagues to be their true authentic selves and support laws that prohibit discrimination everywhere we do business. We also maintain a drug-free workplace.
Who We Are:
Adtalem Global Education (NYSE: ATGE) is a leading healthcare educator and provider of professional talent to the healthcare industry. With a dedicated focus on driving strong outcomes that increase workforce preparedness, Adtalem empowers a diverse learner population to achieve their goals and make inspiring contributions to their communities.
Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University. Adtalem and its institutions have more than 10,000 employees and a network of more than 275,000 alumni.
Adtalem was named one of America’s Most Responsible Companies 2021 by Newsweek, and one of America’s Best Employers for Diversity in 2021 and 2022 by Forbes. Follow Adtalem on Twitter @adtalemglobal, LinkedIn or visit Adtalem.com for more information.
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