Job description
Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them.
We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.
Are you a self-driven, analytically savvy, creative content marketing manager who approaches content from the perspective of a customer? Are you looking for an opportunity to help create something big and meaningful in a fun, fast-paced, empowering environment? If so, read on.
As a Content Marketing Manager, you’ll set the content marketing strategy to drive interest in our brand and our products. Collaborating closely with various stakeholders across Marketing as well as Customer Experience, Product, and Partnerships teams, you will serve as the content ideation engine providing focus to our team of writers, supporting our blog, and fulfilling copy needs throughout the marketing funnel. You will also be responsible for working with design to uplevel our website experience through content.
You love to write, thrive on collaboration and seek a creative environment. You operate from a customer-centric mentality, anticipating the types of content that will resonate with our various audiences. You are able to turn vision into action, transforming our blog into a content library and elevating how people interact with SB content. The ideal candidate is someone who is passionate about writing, has an understanding of the insurance industry or small business segment and has managed previously. You have launched a website or are familiar with content delivery tools. You are organized, thrive in structure and can solve problems with grace. At Simply Business, we are focused on building a diverse and inclusive workplace, so we welcome you, your personal experience, and different perspectives.
As a Content Marketing Manager, you will:
- Drive the content strategy, ideation and execution for Simply Business
- Align content marketing initiatives with overarching business objectives
- Generate awareness and interest in Simply Business through compelling content customized by audience
- Reimagine the content on our marketing website assets (blog, product pages, landing pages) working with design, technology and engineering teams to bring it to life
- Develop and maintain an editorial calendar
- Manage a team of copywriters, who reside both internally and externally
- Write long form SEO oriented copy
- Gather competitive and market insights that can shed light on customer needs and inform new areas of opportunity
- Work in a collaboratively with design and other channel leads to ensure content is developed on time and on strategy
- Translate complex insurance concepts into clear, concise, jargon-free language that is accessible to all types of small business audiences
- Prioritize the workflow for the team, keeping in mind bandwidth, anticipating collaboration, and stakeholder reviews
- Can attach metrics to the work to show progress, areas of opportunity and success
What we are looking for:
- Five or more years of copywriting and/or content marketing experience in the technology and/or P&C insurance industry or with an agency.
- Demonstrated success of content strategy development and implementation across multiple channels
- Excellent writing, communication, and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers
- Comfortable working within a CMS.
- Ability to build relationships with diverse cross-functional teams including senior managers, sales, product management, technology, insurance product, marketing operations, and more
- Detail-oriented and organized with strong analytical and business problem solving skills.
- Driven, self-motivated and self-directed; comfortable leading and working with teams, but also independently to complete projects.
- Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment.
- Interested in joining a high-performing team with a supportive and inclusive culture
- Bachelor's Degree
What are the benefits?
Here are some of the great benefits and perks that come from being a Simply Business employee:
- A salary that reflects your experience, our pay policy, and the market we’re in from your first day
- Group plan for medical, dental, vision, and prescription drug coverage
- Short term disability, long term disability, and life insurance coverage
- Participation in the Company’s bonus program
- Participation in 401(k) plan with a 5% employer match
- Commuter benefits to help cut down on parking and public transit costs
- 25 days of vacation time plus 10 sick days and 10 company holidays
- A genuine investment in your learning and development
- Annual company trip, regular outings, and volunteer opportunities
- An awesome WeWork office with cold brew coffee and other beverages on tap, local pop-up events, and more
Simply Business is an equal opportunity employer. We're committed to welcoming and helping to grow employees within an inclusive & diverse culture. And that commitment starts with our interview process.
Once you apply, your info will be reviewed in a committee with employees from different levels, teams, and experiences. We pride ourselves on fostering a sense of community, which is only made stronger by each individual at SB, so you'll have the opportunity to meet a variety of people throughout the process. Get excited!
Want more info on working at Simply Business? Check out our careers page: https://www.simplybusiness.com/careers/
What's going on with work from home and return to the office?
More and more, people are talking about going back to the workplace and the new normal. At Simply Business, we’re thinking of it as a Better Normal. That means offering our SBers more choice and greater flexibility to work in a way that’s best for their particular job, their teams, and their lives.
We’re shifting to a hybrid working model, so we’ll have employees working virtually and in the office at any given time.
We’re also aware there are times when working together in person is the best way to get things done. We expect our SBers to connect in their hubs (that’s what we call our offices) most likely once every few weeks. That said, there’s no one-size-fits-all solution, so we expect all SBers and their teams will find the operating rhythm that works best for them.
If you’re wondering what it might be like for you at Simply Business, our Talent Acquisition is happy to answer any questions. In fact for them, it’s perfectly normal.
Most of our interviews will still take place over Zoom (however, depending on the role, there may be the opportunity/expectation to meet members of the team in-person). If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom – you’ll need WiFi and a laptop, or a 4G-enabled smartphone. If you don’t have access to either of these, or you need support with your application, get in touch with us at uscareers@simplybusiness.com. Similarly, please email us with any questions or if you want to pause your application for a bit – we’ll be happy to keep you updated on future opportunities like the one above.
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