The Customer Engagement Media Strategy & Activation team delivers powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. We lead consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

Ensure marketing campaigns are infused with insights and data-driven audience signals across the customer journey. Lead a team that provides data-driven audience strategies and audience insights that take into account a variety of data sources and platforms. Own the development of audience strategies, including standardizing deliverables, prioritizing and following audience strategy timelines, developing processes, and establishing ongoing audience-centric education. Work with analytical and marketing teams to ensure we are constantly making and maturing data-driven decisions.

You will report to the Sr. Manager, Audiences & Analytics.

Responsibilities:

• You will drive & promote audience strategy for all Disney Parks Experiences & Products (DPEP) business units by building bridges across DPEP to promote audience-centric thinking and knowledge sharing in the marketing organization using data-driven concepts

• Work with commercial partners and leadership to understand business objectives and develop audience activation strategies across the customer journey

• Provide insights-based thought leadership and recommendations to team and partners

• Lead advancements with technology and Center of Excellence partners as well as vendors surrounding audience data expansion focusing on activation, optimizing results, and a measured approach to impact

• Ensure the equity of our diverse consumers through an activation lens

• Lead a strategic team, including organizing work and progress, setting priorities and expectations, and mentoring their professional development

• Develop streamlined, informational presentations, showcasing audience strategies, profiles, insights, and activation results

• You will engage and contribute to Diversity and Inclusion plans

Basic Qualifications:

• 5+ years of experience in digital media and CRM planning, audience and targeting strategy, and consumer insights

• 2+ years of experience leading through influence, resource planning, managing a performant team, mentoring, and developing strategic leaders

• Experience using sophisticated analytics for audience targeting to optimize channel and journey phase performance with measured results

• Use 1st, 2nd, and 3rd party audience data to get results in the programmatic and direct marketing spaces

• Experience with digital, social, search, or CRM marketing concepts/strategies

• Influence organizational adoption of data-driven audience and targeting strategies

• Write effective story-telling deliverables for different leadership levels

• Use audience insights to influence the design of end-to-end customer activation journeys

Preferred Qualifications:

• Experience reaching diverse multicultural audiences insights and activation strategies

• Experience with Audience Insights platforms such as Google Insights Finder and Resonate to analyze audiences and provide valuable and applicable strategic recommendations using findings

• Experience with digital Data Management Platforms (DMP) such as BlueKai or Adobe Audience Manager

Preferred Education:

• Master’s Degree in Business, Marketing, Data Analytics, or other related fields, or equivalent work experience

Additional Information:

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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