Job Summary:

Reporting to the Director of Field Marketing, the Group Manager, Field Marketing will lead a group of Field Marketing Managers providing marketing support to drive growth of veterinary specialty & emergency hospitals across the US. This is a player/coach position that will lead the team to develop growth marketing plans that include driving awareness of services, new site and site expansion marketing, digital marketing, reputation management, social media, recruitment marketing support and external communications (B2C and B2B).

In partnership with Field Operations, the Group Manager, Field Marketing will develop marketing strategy to support regional goals and priorities, provide strategic marketing support to hospitals in the group, and advise on marketing best practice.

Responsibilities:

• Partner with Field Operations team to understand regional goals and priorities and create marketing strategies to support those goals.
• Provide strategic marketing support to all hospitals within assigned group.
• Manage a team of field marketing managers, with responsibilities including: coaching and motivating team members to on achieve goals, developing performance and conducting regular performance reviews, evaluating progress on team marketing goals, and training & developing staff.
• Analyze performance across assigned group, evaluating marketing strategies and plans to ensure they are innovative, effective and achieve short / long-term objectives, while staying within budget.
• Measure and report on results of marketing activities, including analyzing complex information to distill impact of marketing programs, score card marketing effort and performance and communicate to Field Operations team and Hospital Leadership.
• Develop and implement marketing programs and activities for assigned hospitals, in partnership with hospital leadership, to drive referrals from local veterinarians, increase consideration and awareness of hospitals, and educate referring veterinarians and clients about services offered.
• Create toolkits, best practices, training, and SOPs to support existing and future hospitals.
• Lead special projects and assist with related initiatives as assigned.

• 7+ years marketing experience, including demonstrated experience creating marketing strategy and plans, including 1+ year of managing direct reports (NOT indirectly)
• Bachelor’s Degree required
• Excellent written, verbal, and interpersonal communication skills
• Solid understanding of marketing data and analytics and ability to use it to provide insights
• Self-motivated individual who can manage multiple projects simultaneously
• Ability to solve problems with innovative thinking, decision making, and resilience
• Adept at working with multiple clients and/or stakeholders
• Veterinary or human health experience a plus but not required
• Knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook, etc.), social/digital media and email platforms
• Occasional travel required

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  This role is not open to receiving agency candidates and any contingent submissions will not be honored. #LI-Remote