Job description

Title: Group Copy Supervisor

Overview: Relevate Health is a company made up of exceptional professionals with the business purpose of creating life-changing healthcare engagement, through our vision that every HCP communication is relevant. We are proud to be healthcare marketing experts who push ourselves, every single day, to the highest possible levels to further our purpose and exceed our goals. Our business successes have led to growth and our extraordinary culture is the cornerstone for an engaged and productive workforce.

Want to create life-changing healthcare engagement? Join our team.
Come WORK and THRIVE with us!!

• Be a part of a compassionate, driven team that emphasizes open communication through our CORE VALUES – Pioneering, Accountable, Caring and Transparent
• We provide intelligent solutions across the digital ecosystem, delivering meaningful experiences and engaging customers across the healthcare spectrum.
• Be a part of our FUN! Team Impact - Bringing our colleagues together to think outside the box and implement ingenious activities to involve, inspire, and facilitate positivity and caring. Team HOPE - seeks out philanthropic opportunities so that we can proactively care, respect, help, serve, and grow.
• Relevate has been a finalist in 2018 & 2020 for Cincinnati Business Courier Best Places to WORK
• 2020 Cincinnati Enquirer Top Place to Work
• 2021 MM&M Agency 100 RELEVATE + ARTERIC #68
• 2019 Gartner Recognized for Value Delivered with AI
• 41 Recent Design & UX Awards & Google AdWords Partner & Veeva Partner
• Welcoming onboarding program with the focus on setting our new colleagues up for success.
• Competitive pay and top benefit program including Unlimited PTO, 401K, Pet Insurance, Health, Dental, Vision, Employer-paid STD, LTD, and Life Insurance +More!

Job Summary:
The Group Copy Supervisor is a working leader who creates content that inspires professional and consumer audiences to engage with healthcare brands across all channels. We are looking for an individual who has a passion for crafting effective copy that engages a broad spectrum of audiences. The role requires exceptional skill in conceptualizing communication that has the power to impress target audiences with vital, actionable information.

This role requires a strong promotional copywriter for a mid-sized, growing diagnostics company who would collaborate closely with Account, Strategy & Insights, and client partners to develop promotional copy that supports the brands strategic objectives. Some strategic content support will be necessary to help clients define the approach with health system customers. This individual must maintain an understanding of the objectives, insights driving them and the critical success factors to develop promotional copy and messages that drives action with health system customers.

Duties / Responsibilities

• Capture and interpret input from clients and from internal, cross-functional teams
• Collaborate with strategists to:
• Generate creative briefs
• Mine insights from briefs, market research, and analytics
• Research market, product, indication, and disease state
• Generate strategic and tactical content strategy

• Originate fresh, innovative concepts, campaigns, and tactics that address clients’ business problems; participate in brainstorming and creative workgroups to conceptualize new work
• Transform conceptual ideas into purposeful, effective, engaging copy content across multiple platforms: write engaging, persuasive copy, based on recommended keyword strategy, that drives people to act
• Be a strong advocate for consistent brand messaging
• Employ disciplines to create websites, emails, social media, digital sales aids, display ad campaigns, and videos
• Collaborate with the UX & design team to craft high impact user experiences

Expectations:

• Presentations and support for communication with complex health systems
• Level-appropriate engagement with C and D-suite executives
• Skilled application of content strategy and communication planning
• Creating new, high-traction communication for products and services that are in various stages of development - from pre-launch, through launch, and continuing support
• Working knowledge of the delivery of oncology services across both large populations and in smaller practices is a plus

Skills / Qualifications:

• Experience with and understanding of the following preferred: digital strategy, customer experience, creative development, website and digital asset design, analytics, SEO, PPC, omni-channel marketing, and performance reporting, population health management, evolution of value-based care, shifting care dynamics, health information technology (including use of electronic health records), other technology advancements impacting patient care and communication
• Proven track record of delivering large-scale projects
• Excellent verbal and written communication skills
• Experience in interpreting and delivering analytics reports

Education / Experience:

• BA degree in an industry-related subject (e.g., biology, neuroscience, chemistry, psychology, copywriting, journalism)
• At least 8 years of experience in writing for pharmaceutical, biotech, and medical device marketers
• 3-5 years of experience in a digital agency environment
• Excellent at presenting your work with authority to internal and external audiences
• Familiarity with the interdependencies between copywriting, editorial, CX, design, IA, UX, UI, SEO, and development from concept through delivery
• Strong knowledge and experience of MLR requirements and processes
• Strong knowledge of AMA guidelines

Workplace Expectations:

• Possible client travel expected

Job Type: Full-time

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