Email Marketing Specialist
Job description
DEPARTMENT: COMMUNITY RELATIONS AND DEVELOPMENT
POSITION TITLE: EMAIL MARKETING SPECIALIST
STATUS: NON-EXEMPT
MISSION STATEMENT:
The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by love for God. Its mission is to preach the gospel of Jesus Christ and meet human needs in his name without discrimination.
SCOPE OF POSITION:
Develop fundraising and cultivation emails focusing on content, deployment, and analysis for the Western Territory of The Salvation Army, increasing online giving, acquisition and engagement. This position works closely with our digital agency along with divisional digital teams to develop, strengthen, and coordinate best practices for email marketing and cross-platform content strategy. This role integrates online and offline messaging with development marketing efforts to enhance donor experience, acquisition, cultivation and retention, while determining lifetime value (LTV).
EDUCATION AND WORK EXPERIENCE:
- Bachelor’s Degree or its equivalent in marketing, communications, journalism, or related field.
- Minimum three years’ experience in digital marketing creating email campaigns or related field.
- Experience with creating campaigns and deploying emails from Salesforce Marketing Cloud.
- Experience with Adobe Creative Suite including Photoshop and Illustrator.
- Familiar with data management applications and CRM tools.
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED:
- Demonstrated professional ability to analyze and develop effective digital and integrated marketing strategies and campaigns.
- Ability to work effectively as a collaborative member of a team and independently to carry out responsibilities.
- Ability to be a self-starter and innovator; to work independently with a minimum of supervision.
- Ability to work under pressure in a fast-paced environment while effectively managing multiple competing priorities.
- Ability to support the mission of The Salvation Army through work responsibilities and always reflect positively on the brand values through all work and interactions.
- Ability to demonstrate dependability through attendance and punctuality.
- Ability to quickly communicate about, coordinate, develop, and deploy digital communications and tasks at any time as needed, sometimes during non-standard hours, in the context of urgent situations.
- Detail oriented.
- Ability to use good judgment.
- Ability to be flexible and adaptable.
- Ability to demonstrate creativity.
- Ability to travel as needed.
SOFTWARE-RELATED SKILLS:
- Proficient with MS Office (Word, Excel, PowerPoint, Publisher)
- Proficient with PC
- Proficient use of digital marketing and social media tools, such as Hootsuite, Classy, Salesforce Marketing Cloud, social media platforms, Adobe and Google Analytics, Telium, Blackbaud Luminate Online, etc.
EQUIPMENT USED (Not listed in priority order):
- General office equipment
- Networked PC, Mac and Printers
- Audio and Visual Equipment
- Fax Machine
- Photo Copier
- Smartphones
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Execution, Brand and Creative (75%)
Execution –
- Implement email integration with other marketing channels (eg. direct mail), in concert with national, territorial and divisional marketing, fundraising, public relations, social media, data management teams, other internal groups and all vendors or agencies.
- Develop and maintain a solid professional understanding of:
- Best practices in email marketing strategies, inside and outside The Salvation Army;
- Fundraising strategies and The Salvation Army giving options including programs by all current vendors and future vendors;
- Responsible for staying up-to-date and adhering to federal and international charitable solicitation and giving guidelines.
- Develop and test innovative email marketing strategies to engage new audiences, ranging from students and young professionals to baby boomers, using audience-specific tactics that engage through volunteerism, social media, online project funding, and campaigns.
- Design and implement processes, systems, and procedures for efficient and effective online solicitation that are within approved policies and parameters.
- Explore ways to reach new constituent groups through email strategies and integrated promotions.
Brand and Creative –
- Uphold and protect brand guidelines and content standards.
- Ensure fresh creative content focused on our external audience of current and potential donors and volunteers.
- Regularly view digital marketing efforts across all TSA territories for content.
Analytics (15%)
- Collect data to gain insights to optimize strategies and track the success of email marketing campaigns.
- Develop standardized metrics and reports to track and analyze all email marketing campaigns and report out on a regular basis.
- Use competitive analysis to continually refine the strategic email plan and report back to appropriate territorial and divisional team members to ensure a successful digital marketing program across the territory.
- Help evaluate, further develop, and maintain quality donor data management procedures as it relates to email marketing.
Other Responsibilities (10%)
- All other duties as assigned by the Territorial Executive Director of Development and the Territorial Director of Digital Strategy.
WORK HABITS (Not listed in priority order):
- Must adhere to all Salvation Army policies and procedures.
- Must maintain the integrity of confidential communications or activities.
- Must maintain professional, courteous and cooperative manner with all THQ and “Field” personnel and outside contacts and demonstrate respect and a positive attitude toward them at all time during the workday.
- Must be a team player, take the initiative, and be flexible in assisting others to the best of ability to ensure accurate and timely work objectives.
- Must maintain an organized work area, files, etc. contributing to the efficiency and accuracy of work within the assigned workday and avoiding unnecessary overtime.
- Must be able to comprehend assignments and ask for additional information or clarification until the assignment is understood.
- Must demonstrate dependability by arriving and leaving work on time, by taking the allotted time for lunch and breaks and by limiting personal telephone calls and socializing to break periods.
PHYSICAL REQUIREMENTS:
Qualified individuals must be able to perform the essential duties of the position with or without accommodation. A qualified person with a disability may request a modification or adjustment to the job or work environment in order to meet the physical requirements of the position. The Salvation Army will attempt to satisfy requests as long as the accommodation needed is a reasonable and no undue hardship would result.
PHYSICAL REQUIREMENTS (continued):
- Ability to sit, walk, stand, bend, squat, climb, kneel, and twist on an intermittent or continuous basis
- Ability to grasp, push, pull objects such as files, file cabinet drawers, and reach overhead
- Ability to operate telephone
- Ability to operate a desktop or laptop computer
- Ability to lift up to 25 lbs. (usually file boxes)
- Ability to access and produce information from a computer
- Ability to understand written information
REPORTS TO: TERRITORIAL DIRECTOR OF DIGITAL STRATEGY
Experience
Preferred
- Experience with creating campaigns and deploying emails from Salesforce Marketing Cloud. Experience with Adobe Creative Suite including Photoshop and Illustrator.
- 3 year(s): Experience in digital marketing creating email campaigns or related field.
Education
Preferred- Bachelors or better
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, colinoncars.com is the ideal place to find your next job.