Director, Pricing Small Business Self Employed Group
Full Time
Mountain View, CA 94043
Posted
Job description
Overview
As we have increased our product suite over the years – from just accounting to now include payroll, time tracking, invoicing, banking, lending and more – our need for a sophisticated, integrated pricing strategy that encompasses the entire ecosystem is essential. As the Director, Ecosystem Pricing Strategy, you will be responsible for both developing a long term pricing strategy as well as determining specific price points across all of our products.
What you'll bring
- 15+ years’ work experience
- 5+ years pricing experience in complex product environments
- 5+ years’ experience pricing for small businesses
- 3+ years pricing experience for financial services/money movement products
- Ability to influence across a large organization
- Strong analytical mindset
How you will lead
- Develop pricing principles across all our products that account for our position in the market, competitive prices, and consumer demand
- Ensure our pricing strategy accounts for the fact that we have an ecosystem of solutions, where many customers are using multiple products
- Develop a discounting/promotional strategy and bundle pricing strategy, in addition to standard pricing
- Set price points for all our products – which include a mix of subscription pricing, transactional pricing, and user-based pricing
- Set pricing for new products
- Innovate new pricing models for our products
- Work closely with both PMM organization and product organization to get input as part of developing the pricing strategy
- Develop pricing that advantages customers who use multiple Quickbooks products
- Ensure our pricing to partners (Accountants, VARs, etc) balances being competitive, provides the right incentives, minimizes channel conflict/arbitrage, and preserves margin
- Ensure pricing is effective for our full range of customers from recently started businesses run by a single person, to established businesses with dozens of employees
- Leverage research and analytics to explore new pricing constructs and levels, as well as predict/forecast the impact of pricing changes
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