Job description
JOBUPCOMING 10% WAGE INCREASE EFFECTIVE JULY 2023OPEN UNTIL FILLED. MAY CLOSE ON OR AFTER APPLICATION REVIEW DATE OF OCTOBER 31, 2022All members of our Communications team contribute to our award-winning workplace. Moulton Niguel actively cultivates an environment in which all of our employees can learn, share, and grow. We’re not just in the water business, we’re in the people business. Please see our Top Workplace video below: Under direction, the incumbent plans, organizes, and implements comprehensive Moulton Niguel Water District (MNWD) customer experience initiatives, communications, and outreach. Directs and participates in enhancing understanding of District policies, projects and procedures with customers, elected officials, and stakeholders. The incumbent represents the District with the media and stakeholders and provides guidance to executives, management, board members and consultants regarding media relations, and community engagement matters. Directs and manages the development of short- and long-term goals and objectives consistent with the strategic plan and ensures their effective execution; ensures all assigned operations and functions serve the needs of customers throughout the District’s service area, while complying with applicable laws and regulations; and performs related duties as assigned. This single position class is responsible for directing and integrating District-wide initiatives designed to maintain and enhance the image of MNWD. Assignments are given in terms of broad objectives and assignments are broad in scope allowing for a high degree of administrative discretion in their execution, requiring the use of seasoned judgment. The incumbent will integrate the perspectives and efforts of internal stakeholders while also dealing with customers, media and representatives of multiple organizations on sensitive, potentially contentious matters. This class provides highly complex assistance to the General Manager in a variety of administrative, coordinative, analytical, and liaison capacities. Duties and responsibilities are carried out independently within the framework of established policies and procedures. The work of this class is highly responsible and complex.
EXAMPLE OF DUTIES
The duties listed below are intended only as illustrations of the various types of work that may be performed. The omission of specific duties does not exclude them from the position.Direct all communications and outreach department functions.As part of and in coordination with the executive management team, support the development and implementation of the District’s aspirations, strategic priorities and business plans as aligned with the District’s mission, vision, brand and values.Lead, plan, organize, integrate and evaluate the work of department functions through assigned staff and consultants by establishing goals and performance measures.Direct and participate in enhancing understanding of the District’s policies, projects, and procedures with Moulton customers, elected officials, and stakeholders. Direct the development and implementation of the District’s brand and the portfolio of tools needed to support the brand created as executed by staff and consultants. Oversee community outreach programs in collaboration with subject matter experts and assigned staff across all District departments; serve as a liaison with District departments relative to projects affecting the community; coordinate and conduct community informational meetings and seek public input; arrange and conduct tours of District facilities; prepare and deliver speeches to community groups and assist in coordinating other speakers as needed; represent the District at community and water industry meetings and events; serve as a liaison with citizens, homeowners associations, community organizations and a variety of governmental organizations and officials; respond to customer inquiries and complaints regarding District services, programs, policies, and other related subjects and programs.Oversee and manage the District’s comprehensive communication and outreach strategy for external audiences; direct the coordination with external outreach programs including outreach efforts for Customer Service, Engineering, Finance, Water & Wastewater Operations, and Water Efficiency and other District programs and projects; produce communication materials, including graphics and various digital formats, for print and electronic newsletters, social media content, news releases, billing inserts, brochures, photo displays, slide shows, video productions, and other customer facing content. Direct media outreach and review, edit, and approve press releases and materials for press events; coordinate press briefings and tours; develop media outreach plans and maintain media lists; maintain relationships with the media (including general media, homeowner associations and other media outlets/publications) and provide continuous information for the District.Oversee the monthly customer billing inserts; review, edit and approve District internal and external publications including informative brochures, newsletters, billing inserts, educational materials, PowerPoint presentations and web copy; serve as the point of contact for staff with the District's bill presentment and printing vendor on bill messaging and bill inserts.Manage the District’s website in coordination with the Information Technology Department; engage with subject matter experts to ensure web content is reviewed and updated as appropriate; regularly review and prepare recommendations for enhancing the website to support the District’s communication and customer engagement objectives.Lead the District’s engagement in industry and community programs to support the Board of Directors, General Manager, and other staff; communicate and share activities, successes, and messages from the District. Support the development of District publications and reports, including the Annual Water Quality Report, Annual Budget Report, etc.Coordinate with the Water Efficiency Department on the development of educational programs for schools and other youth groups such as scouts, recreation programs, nature study programs, etc.; schedule education classes, tours and events; lead education-related events and educational activities associated with District programs. Direct the District’s social media strategy; review, edit and approve content and provide regular updates to website and social media channels; coordinate with appropriate staff and manage responses on social media channels as appropriate; coordinate and support District staff in all customer responses to provide consistent communication and messaging.Coordinate the displays and exhibits for community fairs, school programs, and other community events; manage District events by reviewing, editing, and approving posters, signs, exhibits, displays and other informative materials; coordinate the operation of all audio-visual and video equipment for community or in-house informational presentations. Prepare, coordinate, direct and lead the District outreach program both in preparation and during emergency situations; serve as the primary Public Information Officer responder in the Emergency Operations Center during emergencies. Direct participation and partnerships with local cities and/or agencies for various community events, educational programs, and regional public forums; monitor and track public affairs activities of other local cities, the County of Orange, Local Agency Formation Commission (LAFCO) and other regional agencies; lead the development and coordination of regional outreach programs. Direct the use of analytics to support District objectives; proactively deliver analysis to stakeholders utilizing data across communication channels; identify meaningful trends or patterns that impact strategic decisions and future communication campaigns; develop and implement customer surveys and focus groups to get feedback to drive communication strategy; coordinate the analysis of all channels and data including Search Engine Marketing, Search Engine Optimization, Social Media, and Customer Relationship Management.Recommend data analytics modeling that would strengthen the impact of the District's communication strategy; proactively provide recommendations to interpret customer information for creating intelligent, personalized communication campaigns; oversee development of sophisticated models to address customer engagement challenges such as customized content recommendations, targeting and campaign response modeling.Oversee the preparation and management of the annual Communications budget; review, edit, and approve specifications and contract documents; review and approve purchase requisitions and invoices for payment; monitor budget versus actual expenses throughout the year; lead the development of department goals and objectives that are consistent with District policy.Attend meetings and functions outside the normal workday; participate in community events, tours and trips on weekends as necessary; attend Board of Directors & Committee meetings; provide the General Manager with reports, recommendations, and information for the District’s Board of Directors relative to public outreach efforts, activities and initiatives; provide input/expertise regarding public relations strategies.Direct the activities of communications, graphic design, video production, website design and other outreach consultants. Plan, organize, direct, and evaluate the performance of assigned staff; make decisions regarding hiring, discipline, and promotion of subordinates; monitor and rate performance of subordinate staff; provide feedback and counseling relative to personnel issues; exercise authority for personnel actions consistent with District policies and other applicable rules and regulations; develop subordinates by encouraging professional growth. Attend conferences and public and professional meetings; act as liaison to federal, state, and local agencies regarding operation activities; be mindful of new trends and innovations in the fields of customer engagement, public communication and outreach.Direct photographic services for District events, projects, and employee events such as Service Award presentations, public relations functions and ceremonies, etc.; work with District staff and consultant to coordinate the annual employee portrait.Provide professional advice and assistance to the General Manager, other management staff, Board Members, and other District staff on public information, media relations, community outreach, reputation management, and related matters.Perform other duties and special projects as assigned.
MINIMUM QUALIFICATIONS
Any combination of education and experience that would likely provide the required knowledge, skills and abilities (KSAs) may be qualifying. A typical way to obtain the KSAs is: Equivalent to a Bachelor’s degree from an accredited college or university with major course work in communications, marketing, public relations, journalism, or related field; a Master’s Degree in the above noted fields of study is desired. Work experience in the communications, marketing and/or public relations field, which includes supervisory and project management experience, that would support the effective performance of the essential job functions. Excellent written and verbal communication skills and experience with public speaking engagements and executive-level presentations is required.Knowledge of industry trends and media practices as they apply to developing and carrying out public information/public affairs programs, advertising and marketing tactics, methods and techniques for creating effective media and public relations materials. Knowledge in utilizing Google Analytics, Facebook Ad Manager, Google AdWords and related digital marketing platforms.Strong computer skills, including desktop publishing, word processing, website management, social media platforms, etc. Ability to generate interest and convey messages through the development of graphic design treatments, persuasive speeches and written materials.Ability to represent the District effectively with public officials and with media representatives on a variety of issues.Ability to exercise sound independent judgment and political acumen within general policy guidelines.Must be able to organize, prioritize, and work on simultaneous assignments with attention to detail and required deadlines. Knowledge of principles and practices of: employee supervision, including work planning, assignment review and evaluation, discipline, and the training of staff in work procedures; District personnel rules, policies and labor contract provisions; public administration, including budgeting, purchasing and maintenance of public records.Possession of a valid California driver's license and maintenance of a safe driving record.
SUPPLEMENTAL INFORMATION
Position requires the ability to communicate in a professional manner with District management, coworkers, the public, inter-agency and elected officials through verbal and written communication in face-to-face, one-on-one and group settings. This is primarily a sedentary office classification although standing in work areas and walking between work areas may be required; may occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information; must have the ability to lift, carry, push, and pull materials and objects up to 25 pounds. Requires vision to read printed materials and computer screens; hearing and speech to communicate in person and over the telephone; and, finger dexterity to access, enter, and retrieve data using a computer keyboard, copy machine, telephone and other standard office equipment. Position requires ability to operate a motor vehicle and travel to conduct District business.
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