Job description

The Director, Marketing and Communications will report directly to the CEO for an interim period as the marketing, sales, branding and business development team is built out. The Director will drive all internal and external marketing, branding and communications, both for business to business and direct to consumer sales and engagement. This person should be a detail-oriented, energetic, creative, solutions-oriented, and able to both deliver out of the box thinking and to implement and operationalize strategies and tactics.

FLSA Status

Exempt

Salary Range

$140,000-$180,000

Reports To

CEO

Direct Reports

Yes

Location

Hybrid in LA Office

Travel

Up to 20%

Work Type

Regular

Schedule

Full Time

*
Position Description:*

• Develop and direct strategy and brand vision with senior leadership and internal stakeholders
• Identify, develop and execute marketing strategy for COPE Health Solutions products and solutions, including COPE Health Scholar and other educational direct to consumer programs
• Manage all marketing and communications efforts for COPE Health Solutions, articulating our brand both verbally and visually
• Expand social media presence and viewer engagement by designing social media marketing campaign strategies that target buyers for products and solutions
• Oversee the creation of press releases, media relations content, marketing materials, “Insights” monthly newsletter, website, case studies, white papers, executive bios, corporate newsletter content, social media content, webinars/panels and speaking proposals
• Evaluate the financial aspects of marketing and sales priorities and best ROI (e.g., budgets, expenditures, ROI) to make educated decisions and ensure funds are used most effectively to generate maximum revenue ROI
• Direct the hiring, training or performance evaluations of marketing team members and oversee their daily activities
• Responsible for ensuring updated market research and competitive analysis studies, which includes partnering with product leadership and other internal team members to analyze market trends, growth opportunities and risks, and translate findings into actionable insights
• Be the Brand Ambassador; proactively extend corporate exposure and awareness
• Develop strategies to drive traffic to website content and convert to leads
• Manage relationship with agency partners, corporate sponsorships and vendors
• Deliver consistent brand experiences for audiences engaging with COPE Health Solutions, this includes empowering internal team members to leverage and optimize brand in their daily work
• Analyze market trends to forecast and strategically plan the sale and profitability of organizational services
• Support the development of the corporate sales strategy and annual sales plan to support delivery of organizational strategy and agreed targets
• Develop sales objectives, including sales targets, cost of sales, product profitability and market share for the American corporate market
• Drive infrastructure and systems to support the success of the sales function
• Conduct analytics for sales and marketing outlets
• Responsible for structure and optimization of Salesforce, contacts and marketing campaigns
• Responsible for planning and implementation of sales and marketing events and participation in conferences, in collaboration with channel partners as applicable

*
Qualifications:*

• Bachelor’s degree in Communications, Business Administration or related field; master’s degree preferred
• 8+ years marketing and communications experience at a consulting or professional services organization, preferably with a technology platform or related offering
• Experience strategizing, planning and implementing integrated marketing communications programs for both B2B and Direct to Consumer
• Solid understanding of marketing and sales principles and concepts to effectively manage marketing projects
• Strong communication and editing skills
• In-depth knowledge and understanding of social media platforms
• Working knowledge of principles of SEO including keyword research
• Strong customer drive and dedication to quality and success
• Able to work collaboratively and effectively while handling multiple projects on various timelines in an extremely fast-paced environment
• Flexible with work hours, able to travel and able to work on evenings and weekends
• Experience in working with CRMs such as Salesforce
• Experience in working with mailing communications systems such as Mailchimp, Pardot or Hubspot

*
*
Benefits:
As a firm passionate about health care, we’re deeply committed to the health and wellness of our own team members. We offer comprehensive, affordable insurance plans for our team and their families, and a host of other unique benefits, such as a yearly stipend for wellness-related activities, and a paid parental leave program. You can learn more about our benefits offerings here: https://copehealthsolutions.com/careers/why-cope-health-solutions/.

*
What We Do:*
COPE Health Solutions is a national tech enabled services firm powering success in risk arrangements and development of the future workforce for payers and providers.

Our team brings deep expertise, experience, proven tools, and processes to improve financial performance and quality outcomes for all types of payers and providers, de-risking the roadmap to advanced value-based payment.

We provide our clients with the tools, services and advice they need to thrive in the current complex and uncertain pluralistic payment environment and achieve visionary, organizationally relevant results.

Our firm has expertise in all aspects of population health, strategy, delivery system development, payment systems reform, workforce development and population health management support services, including peerless analytics and performance improvement.

We are driven by our passion to help transform health care delivery, align financial incentives to support population health management and build the workforce needed as health care moves to value-based care.
Our multidisciplinary team of health care experts provides our clients with the experience, capabilities, and tools needed to plan for, design, implement and support both the development and execution of strategy and developing solutions to some of the industry’s most complex problems. We partner with our clients through aligned mission and financial incentives to pursue performance excellence in a challenging and rapidly evolving health care environment.
*
To Apply:*
To apply for this position or for more information about COPE Health Solutions, visit us at https://copehealthsolutions.com/careers/open-positions/.

Job Type: Full-time

Pay: $140,000.00 - $180,000.00 per year

www.colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, www.colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, www.colinoncars.com is the ideal place to find your next job.