Position is full-time, exempt, salary range $110,000 - $120,000 annually depending on experience, hybrid (3 days in office currently; subject to change)

Summary of Position

The Director, Digital Communications and Social Media Marketing develops social media and digital content strategy, directing major Academy and Marketing Department initiatives across internal and external communications platforms. Ensures content and messaging is on brand, platform appropriate and consistent and supportive of Television Academy's DEIA commitment. Key liaison with network, cable, and streaming partners during Emmy Awards For Your Consideration campaigning. Oversees creation and maintenance of ongoing digital communications calendars targeting Academy's internal/external constituencies and member base. Responsible for analytics and reporting of B2B and B2C engagement on social platforms.

Directs the work of: Social Media Creative Director (produces video, video design, graphics and visual design for social media postings); Digital Communication Coordinator (member newsletter, peer group and all internal emails); and Social Media Coordinator, in cooperation with the Manager, Marketing (Foundation). Also hires and directs temporary employees for digital/social content during FYC and Emmy Season.

Duties and Responsibilities

• Directs and assigns specific projects including Emmy events, FYC event invites and FYC access code/screening emails (creating, scheduling, and distributing to members); Emmy voting communications; maintains Publicity and Awards reps constituent lists; oversees project scope and schedule for year-round and seasonal initiatives (e.g., Black History Month, AAPI month, Hispanic Heritage and all major holidays), and thematic content that supports/enhances website and publications content; monitors staff progress and performance.
• Develops and manages budget for staffing, content creation and coverage of Academy member and public-facing events (LA Area Emmys, Emmys, Hall of Fame, Television Academy Honors, etc.).
• Serves as consistent point of contact with external constituencies for member-facing FYC communications, including events, and screening site access codes.
• Guides social staff through creative, production process and implementation of external digital marketing campaigns; oversees internal member marketing/communications; directs internal resources and collaborates with staff on additional projects and event coverage.
• Hires and oversees vendors who track deliverables and metrics to analyze the effectiveness of campaigns; reviews and distributes regular reports compiled by social staff to Academy leadership and partner stakeholders.
• Monitors and reviews Television Academy social profile and specific initiatives on various platforms (i.e., Facebook, Twitter, YouTube, Instagram, Tik Tok, Linked In) to drive reach and engagement around the Academy's flagship Emmy Events, member and industry events, and partner activations on platforms.
• Works with Foundation Marketing Manager to coordinate Foundation's social postings and presence for education outreach and preservation initiatives.
• Works with publications, website and talent relations to maintain a cohesive and united brand voice, balance of content and commitment to DEIA messaging on all internal and external content:
  
  • Website
  • Online Originals articles
  • emmy Magazine
  • Direct email to members
  • Emmy events/Member activities communications
  • Weekly Newsletter
  • Social Media
• Establishes workflow and processes, working with Marketing Manager (Foundation) to standardize, streamline, and implement workflow cross functionally for Academy and Foundation initiatives. Re-evaluate and pivot as necessary.

Minimum Requirements

• Bachelor's degree in marketing, communications or related; Advanced degree a plus.
• Minimum of 6 years relevant work experience in social media marketing or related role
• Proven knowledge and experience in marketing fundamentals and practices
• In-depth knowledge and application of content marketing
• Thorough and demonstrable understanding of social media platforms, unique audiences, and how to use them to maximize marketing and organizational objectives for various initiatives
• In-depth knowledge of analytics software and content management systems
• Broad knowledge of television industry landscape, familiarity with network, cable and streaming programs a plus

Personal and Professional Characteristics

• Positive attitude and responsive manner.
• Flexibility amid changing priorities and assignments.
• Ability to thrive in a fast-paced work environment.
• Excellent communications skills
• Exceptional management and interpersonal skills
• Exceptional time management skills

Disclaimer: This description should not be construed to contain every function or responsibility. At management's discretion, the employee may be assigned different or additional duties from time to time.

Applicants must reside in the Los Angeles metropolitan area. Only qualified applicants that submit resume with cover letter to careers@televisionacademy.com will be considered.