Specializing in B-to-B brand strategy and integrated marketing planning, this person will lead the development of innovative programs and campaigns with the goals of increasing brand awareness, consideration and engagement. The successful candidate will be a results-driven and accountable leader with experience building digital product brands. Reporting to the VP of Brand and Marketing Communications, this person will leverage market insights and work with internal and external partners to develop marketing strategies and integrated marketing plans and serve as a key liaison for marketing on cross functional teams.

• Provide vision, leadership and strategic direction to develop and optimize marketing and communications that enable greater customer engagement.
• Manage the success of integrated marketing plans incorporating the full range of marketing resources and distribution channels
• Manage external Advertising, Web development and PR agencies
• Lead the development of programs and materials that clearly communicate our brand value proposition, differentiators, and mission
• Track, measure, and optimize programs and materials ensuring the continuous improvement of outcomes.
• Analyzes competitive activity to take advantage of short- and long-term opportunities.
• Understands direct response principles and applies appropriate calls to action and tracking when appropriate.
• Ensures that all work reflects market strategy, brand voice, and style guidelines.

Minimum Qualifications:

• Bachelor’s degree
• 7-10 years of progressive experience in a marketing communications function, including work on a digital product brand
• At least 5 years of experience overseeing marketing or advertising budgets
• Experience with developing integrated marketing plans including sponsorships that build brand equity and drive NPS
• Experience marketing digital products to diverse B-to-B audiences
• Strong executive presence and communications skills; confidence in presenting to leaders, providing constructive feedback, and acting as an advisor to leadership team members.
• Temperamentally suited to a fast-paced environment where flexibility and adaptability to change are key determinants of success.
• Comfort in navigating ambiguity, while absorbing information.
• A consummate team player who understands how to build effective relationships cross-functionally.
• Self-starter and team player that can work autonomously and well with others

WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, genetic information, military or veteran status, marital status, mental or physical disability or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.

If you have a disability under the Americans with Disability Act or a similar law and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to careers@Healthfirst.org or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within Healthfirst Management Services will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with Healthfirst Management Services.

EEO Law Poster and Supplement

All hiring and recruitment at Healthfirst is transacted with a valid “@healthfirst.org” email address only or from a recruitment firm representing our Company. Any recruitment firm representing Healthfirst will readily provide you with the name and contact information of the recruiting professional representing the opportunity you are inquiring about. If you receive a communication from a sender whose domain is not @healthfirst.org, or not one of our recruitment partners, please be aware that those communications are not coming from or authorized by Healthfirst. Healthfirst will never ask you for money during the recruitment or onboarding process.

Hiring Range*:

• Greater New York City Area (NY, NJ, CT residents): $160,700 - $245,905

• All Other Locations (within approved locations): $160,700 - $245,905

As a candidate for this position, your salary and related elements of compensation will be contingent upon your work experience, education, licenses and certifications, and any other factors Healthfirst deems pertinent to the hiring decision.

In addition to your salary, Healthfirst offers employees a full range of benefits such as, medical, dental and vision coverage, incentive and recognition programs, life insurance, and 401k contributions (all benefits are subject to eligibility requirements). Healthfirst believes in providing a competitive compensation and benefits package wherever its employees work and live.

• The hiring range is defined as the lowest and highest salaries that Healthfirst in “good faith” would pay to a new hire, or for a job promotion, or transfer into this role.