Job description
Qualifications
Experience buying display & media placements on platforms such as Google Marketing Platform, SA360, DV360, Campaign Manager, Trade Desk, Facebook or Amazon DSP
Primary Responsibilities
As a Digital Media Buyer, you'll be responsible for programmatic ad buying utilizing Amazon's self service DSP and other Demand Side Platforms
You'll also be responsible for developing budgets and benchmarks and reporting on results
You'll work closely with other teams to develop and execute full funnel strategies - from awareness and consideration to purchase and loyalty
- Create full funnel media spend plans that match the clients' needs and budgets
- Execute on & manage the day to day media buying / optimizations utilizing Amazon's Self Service DSP and SAAS platforms
- Develop audience building strategies to maximize reach and drive effectiveness and efficiencies throughout the marketing funnel
- Make recommendations for changes to budgets, inventories, content, landing pages, etc.
- Perform experiments to gather learnings & maximize effectiveness
- Work closely with the rest of the Performance Marketing Team to implement and report on KPIs throughout the funnel
- Work closely with the Brand Strategy Manager team to discuss client needs such as reporting, budgeting, revenue targets, etc.
- Work with the in-house Software Development team to build in-house tools for reporting & campaign management
- Work closely with the Data & Analytics team to create benchmarks & analyze sales lift from media buying
- Work with internal teams to develop a Marketing Mix Model (MMM) to gauge the effectiveness of each campaign type
- Work closely with the Content team to develop effective creative from banner ads to video
Benefits
- Health, dental and vision
- PTO
- Summer Fridays
- Education Stipend
- Wellness and commuter benefits
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