Digital Media Planner

Full Time
New York, NY 10017
Posted
Job description

HYBRID / NYC - Midtown Manhattan

The Digital Media Planner will play a critical role within our fast-paced advertising sales team.

Responsibilities:

  • To develop effective and successful programs that maximize monetization of brand assets and digital opportunities. Deliver superior client service to cultivate partner relationships and drive the renewal of business.
  • Participation in all stages of the digital sales process: creating media plans, gathering materials, optimizing delivery, and analyzing the performance of digital campaigns.
  • Liaising with internal and external clients to plan and coordinate all areas of digital and print media buys.
  • Create simplified and strategic media plans that are easy for clients to digest and leverage the very best ad products and services available across the Publishing firms portfolio.
  • Drive interdepartmental communications between Marketing Execution + Strategy teams and Branded Content to ensure seamless pre-to-post account management responsibilities.

Requirements:

  • 3+ years of digital planning experience or account management experience at a digital publisher or digital media agency
  • Strong knowledge of the online advertising industry
  • Must be passionate about music and entertainment and a strong willingness to learn and be motivated by the opportunity to help shape and contribute to the sales team's success.
  • Strong communication and interpersonal skills - deliver information in a clear and concise manner
  • Solution-oriented – resourceful, thorough, organized. A proactive problem
  • Experience with third-party ad servers and strong knowledge of Placements .io, Google Analytics, Google Ads Manager/DCM, Google Docs, Innovid, Prisma, Sizmek, Salesforce, Microsoft Excel, Word, and PowerPoint
  • Ability to analyze and interpret data, and draw strategic recommendations from data analysis
  • Experience across all things digital: web, mobile, social, and video

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