Job description
About Pisano
Pisano is a scaling technology company where we develop an elegant and innovative Experience Management Platform to
- Enable businesses to better understand their customers and employees and provide an exceptional experience with the art of collecting feedback from various channels, analyzing their behavior and engaging with them.
- Empower the customers’ and employees’ voices to be heard by businesses who invest in experience management by respecting the ethical values of privacy.
- Empower Pisano Academy which brings world-class experience management strategies, tactics and more to fingertips of more than 25,000 experience management professionals from all around the world, every single day.
We are a rapidly growing company, seeking to add diligent, self-driven, and passionate individuals that could add to our success-oriented team. Don’t hesitate, join us and be a part of a place where today’s journey paves the way to tomorrow...
How is Pisano Doing?
This is what’s happening at Pisano…
- We are funded by international investors
- We have 100+ enterprise customers from all over the world
- Our platform is being used in 20+ different countries every day
- We are on the trajectory of boosted growth through our successful & proven business model around Europe and MENA.
Who is Pisano Looking For?
We are looking for a Digital Marketing Specialist / Manager who preferably has experience in Customer Experience industry, Telco/Call Center & IT or other related sectors focusing on inbound & outbound marketing activities.
We wish this new role Digital Marketing Specialist / Manager to be the owner of digital marketing and advertise performances, execution and performance by conducting a key contribution to all digital marketing channels.
What Does Pisano Expect from You?
We expect you, our ideal Digital Marketing Specialist / Manager, to
- Own and coordinate all Pisano Digital Marketing Channels & Touchpoints (website, social media, digital advertising and email campaigns, including our digital event platform) as planning, execution and performance.
- Own, set up, manage, and optimize our website on HubSpot CMS structure
- Setting up, managing, and optimizing campaigns to display ads and retarget them across verticals, such as SEM, display advertising, social media, affiliate marketing, and content discovery platforms.
- Closely monitor, analyze and report channel performances
- Be a key Contributor of Pisano Marketing Strategy & Planning
- Contribute marketing strategy based on business objectives, target markets, inputs from internal teams, research and customer engagement metrics
- Research, ideate and identify new marketing campaign ideas
- Organize internal resources, agencies and external partners to perform as an efficient and collaborative network for executing digital strategy
- Ensure all digital marketing activities are consistent with marketing strategy and business objectives
- Understand Pisano product(s) inside out. Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
What Skills & Qualifications Do You Need?
- +3 or +6 years experience in a similar role and responsibilities. Title will depend on experience
- CRM and CMS management experience is essential (HubSpot experience is a big asset).
- Experience with Google Analytics, LinkedIn Advertising, Google Ads and various channels / tools and ability to monitor web analytic dashboards and reporting tools to maintain and monitor reports, budgets, campaign performance, ROI, and channel metrics.
- Exceptional interpersonal, written, and verbal communications skills.
- Excellent written and verbal communication skills in English and (preferably) Turkish.
- Strong analytical skills and a data-driven approach in problem-solving and analyzing statistics.
- Proactive, a team player, demonstrate leadership and have genuine curiosity about digital and marketing.
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