Reporting Relationship: The position will report to the Senior Manager, Content

Salary: Commensurate with experience

Role: As a Paid Media + Influencer Marketing Specialist on the Content and Social Media team, you serve
as a voice for our local clients crafting original, on-brand, engaging content and posting it across paid
media, email marketing, and social media. You will be responsible for paid media and influencer
marketing campaigns for a variety of clientele across the agency.

Responsibilities

• Use creativity and client knowledge to turn client paid media and email campaigns into engaging content that will drive client overall business performance and increase engagement
• Plan and execute paid digital media campaigns for a diverse array of B2B and B2C brands
• Media property evaluation and recommendations based on the most effective opportunities and position to deliver success
• Maintain close relationships with national, regional, and local platform media reps for the best client-facing solutions
• Manage day-to-day tasks associated with stewarding client-approved media plans
• Develop objective-based performance models and create the necessary attribution (partners, pixels, analytics)
• Develop campaign reporting documents and formulate optimization recommendations for client presentation
• Write, design, and strategically optimize email campaigns for clients.
• Support clients by processing requests for events, boosts, and related exposure activities.
• Use discretion to act on clients’ feedback and online marketing trends to increase client exposure.
• Make appropriate decisions on optimal platforms and timing of an area of focus, event, or special that the client wants to promote.
• Utilize a critical eye for your own work to ensure strategic, high-quality deliverables
• Contribute to the voice of our agency clients
• Implement feedback from clients and teammates quickly and effectively to ensure customer satisfaction.
• Spot customer trends and identify areas for product and content strategy improvement
• Support content team as requested with posting, scheduling, and light copywriting as requested
• Help research, develop, execute and measure influencer marketing strategies and creative campaigns
• Work with team to identify and build relationships with prominent influencers and thought leaders
• Develop content ideas and work to execute them
• Research relevant industry experts, competitors, target audience, and users
• Brainstorm new, creative approaches to influencer campaigns
• Keep abreast of emerging trends, technologies, and influencers
• Work alongside the team to create and coordinate marketing strategies that work across different channels

Requirements

• Paid media knowledge across all primary social networks
• Expertise in influencer marketing best practices
• Expert in paid media and email marketing measurement and optimization
• Understanding of available vendors, targeting, and optimizations related to objective-based performance
• Hands-on experience working with Facebook Ads Manager, Google Ads, and Programmatic buying platform
• Experience with third-party ad servers (DoubleClick, Atlas, etc.)
• Deadline-driven, detail-oriented, and conscientious
• Outstanding communication skills and writing ability
• Enjoys the creative process
• Familiarity with and interest in online communication channels like social media, email marketing, and others
• Passion for working in a fast-paced startup environment
• Unwavering integrity and strong character
• Bachelor’s degree in communication, business, or related.

Interested?

If this sounds like a fit, email your resume to hello@unrivaledgroup.com