Job description
POSITION SUMMARY
Diono, a leading juvenile products manufacturer based in Seattle, Washington, is looking for a
Content Marketing Manager to join our team. Passion, enthusiasm, and forward-thinking are shared amongst our team. We're hands-on and collaborative and take pride in our ambitious attitude.
We are looking for a creative, self-motivated Content Marketing Manager with experience in digital and eCommerce content management across multi-channels, including Amazon and Walmart.
Responsibilities include inbound marketing strategies and optimized content execution. Working with a cross-functional team and Diono's digital agencies to activate compelling content across all channels, building online brand consistency and awareness. Publishing written and visual material online to attract more leads and drive sales.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Undertake the execution of content marketing initiatives to achieve business targets and drive revenue.- Produce high-quality content by collaborating with diono’s digital agencies
- Regularly update and deliver engaging content across Diono, partners and marketplace digital channels
- Edit, proofread, and improve digital content weekly
Provide analysis and report on metrics such as weekly/monthly sales, content score cards, key words and ranking etc.
- Ensure a strong and consistent web presence across all channels
- Generate ideas to increase customer engagement
- Research and respond to trends and competitor activity
- Optimize content, integrate keywords, and evaluate all content
- Work with social and digital agencies to create engaging and original blog posts, emails, and social media posts targeted to your audience based on current trends
- Repurposing popular content across multiple platforms
QUALIFICATIONS
- Bachelor’s degree in Marketing, Journalism, or a relevant field.
- Proven work experience as a Content marketing manager.
- Proficient in MS Office and WordPress or other Content Management Software.
- Understanding of web publishing requirements - amazon and Walmart.
- Ability to predict audience preferences with an editorial mindset.
- Hands-on experience with SEO and web traffic metrics.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and writing skills in English.
BENEFITS & PERKS
- Generous Paid Time Off (PTO).
- Six paid holidays.
- Medical, Dental and Vision.
- Employer Paid Long-Term Disability insurance.
- Employee Paid Voluntary life and short-term disability.
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Dependent Care Account (DCAP)
- Generous Employee discounts.
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
This position requires the manual dexterity sufficient to operate phones, computers, and other office equipment. This person must communicate clearly using the English language to accurately convey information and be able to hear at normal speaking levels both in person and over the telephone. Vision correctable to 20/40 is required to review written materials.
Generally good working conditions with little or no exposure to extremes in noises or temperature. Little or no safety/health hazards. Some lifting or climbing; work performed in an office and warehouse setting.
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