Summary of Responsibilities:

Assists in planning and overseeing the execution of marketing communications for Western & Southern Life field and CRC distribution. Concentrates on communications with collateral ideation related to strategic events and initiatives such as the Leaders Sales Meeting (LSM), the Agency Leadership Conference (ALC), Majors sales campaigns, Field Advisory Board, Premier group, fireworks event - including research and oversight around communications channels, written copy, video, electronic media, overall creative design, and analytics while serving as a liaison to Compliance, Legal, PR, M&DCOE, and the Marketing Support and Execution team. Develops and executes daily communications activity on a number of platforms – email, Snapshot, AgOL, and wslife.com. Works with some supervision and is responsible for making an established range of decisions, escalating to manager when necessary and updating manager on a regular basis.

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  Contributes copy, graphic design, video support and idea generation to tactical marketing development and executes on communications with field reps (internal communications, Connect, Field News, etc.) in coordination with all Agency Group units.
• Oversees the design, development and content (written copy, digital, audio and video media) for W&S Agency Group events (such as LSM, ALC, Agency Business Reviews, Legion, Associate Appreciation, FAB, Premier Group).
• Coordinates content for the development and execution of marketing concepts and materials for product and sales promotions and agent marketing training materials. Pulls copy from Skyword Learn articles and Marketing Support and Execution associates.
• Manages the product launch process/plans with the Marketing Support and Execution team, Product Management, Compliance/Legal and various vehicles of communications required.
• Oversees the consistent voice, language and messaging in all marketing collateral, including print and electronic communications to our producers.
• Provides research and development around channels of communications for field-facing communications and internal clients. Tracks readership analytics and reports findings to leadership to improve process and lower expenses.
• Manages the Agency Snapshot platform – copy development, daily implementation/maintenance and promotion.
• Supports project management of Agency Major’s campaigns – daily messaging, weekly video, weekly results.
• Acts as backup for Presidential and Sales VP ghostwriting and primary for Presidential QBR and Quarterly WebEx meetings.
• Participates on project teams for assigned projects, from conceptualization through completion, ensuring timely and quality delivery of final materials. Evaluates custom marketing requests from field and CRC associates and determines what level of support is appropriate while working in conjunction with the Marketing Support and Execution team in fulfillment of requests.
• Works in tandem with the Agency Marketing and Existing Client team for project-specific management and reporting support.
• Performs other duties as assigned by management.

Selection Criteria:

Work Setting:

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  Works in an office setting and remains in a stationary position continuously for long periods of time frequently while working at a desk, on a computer or with other standard office equipment, or while in meetings.
• Performs frequent movement of wrists, hands and fingers for continuous computer work.

Educational Requirements:

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  Bachelor’s degree or commensurate selection criteria experience.

Computer Skills and Knowledge of Hardware & Software Required:

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  Proficient in word processing, spreadsheet and presentation applications.

Certifications & Licenses (i.e., Series 6 & 63, CPA, etc.):

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  None required.

Position Demands:

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  Extended hours required during peak workloads or special projects.