Job description
Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world’s visionaries and innovators in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our technical solutions – and our methods for creating them – help connect and secure the world. Learn more about what we do and how we do it.
Our powerful culture has led to us being independently recognized on Fortune 100’s Best Companies List and we are “Great Place to Work” Certified. We’re driven, collaborative, ethical, and curious, and we value all ideas, especially bold ones. And our culture extends far beyond our own walls. Our corporate social responsibility efforts support our communities, nurture the next generation of engineers, and promote environmental sustainability.
At Keysight, Inclusion, Equity & Diversity is an integral part of our core values. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We believe everyone should be respected in the workplace and in their communities regardless of race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, religion, disability, veteran status, national origin, or any protected class. We continuously challenge ourselves to grow in our understanding of inclusion by engaging in a wide variety of diversity programs, initiatives, employee network groups and mentoring/development. This is Keysight – People and Culture - YouTube
Job Description
Bringing new technologies to market requires the ability to see the unseen, to imagine entirely new approaches, and to test the untestable. At Keysight, we share a deep sense of passion and curiosity with our customers around the potential of technology and the power of engineering to solve the most pressing real-world challenges. Our customers sit at the center of everything we do – they are pioneers, and we empower them to research, design, and bring world-changing technologies to life across a wide range of markets each poised for explosive growth.
Our Brand Team is looking for a brand marketing manager to drive forward core programs including brand architecture and message development, product naming initiatives, merger and acquisition integrations, brand templates and projects, and other brand enablement programs. We’re looking for someone who is motivated and experienced, and who can communicate value in both written and visual expression of the brand. The ideal candidate will have a strong B2B technology marketing background in brand messaging or solutions marketing, with the ability to step into our audience’s shoes and translate technical concepts and a complex portfolio into a compelling brand expression. The selected candidate will also be skilled at interfacing with executive product management leaders throughout the company during the definition and roll-out of company-wide brand initiatives.
Position Overview
In this individual contributor role, you will be a key member of the Brand Team and able to work remotely from home anywhere in the US or Canada.
This position will focus on these main tasks:
In partnership with internal groups, define, refine, and manage the roll-out of new product brand architectures and product naming conventions, and develop associated governance processes, standards, and internal education- Develop guidelines and manage the approval process for product/solution naming and sub-brand requests, and educate internally
- Serve as the brand integration lead for merger and acquisition activities, focusing on creating integrated branding strategies for newly acquired businesses that fit into the company’s business and sales growth strategies
- Manage and update co-marketing branding guidelines and external access portals
- Create and manage additional brand initiatives and projects across the org as assigned
- Craft and deploy brand enablement programs
- Daily brand review responsibilities for messaging and project execution, plus ownership of the brand review process on Zendesk
- Partner across the marketing org to ensure brand messaging and strategy is successfully cascaded across campaigns and marketing programs at multiple levels
Keysight is the place for you. We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.
#LI-MO1
Job Qualifications
Bachelor’s or master’s university degree or equivalent (marketing or communications preferred, MBA or master’s in marketing are a plus)- 5-8 total years of experience in high-tech B2B marketing (product and/or brand management a plus), with 5 years of brand messaging development and brand management
- Experience with the development and deployment of core brand strategy elements – positioning, persona and journey development, brand architecture and naming principals, brand standards and visual guidelines, etc.
- Demonstrated success as an internal brand evangelist and enabler – helping others across the company understand the value of the brand and providing the resources and training to amplify brand-level messages within their own activities
- Experience developing and managing governance processes for creative review and approval to ensure consistency with brand standards
- Honed project management skills, with demonstrated delivery of programs on time and on budget
- Experience developing brand-level messaging and content, and working closely with peer and executive leaders and SMEs to develop compelling brand programs
- Ability to think creatively, break industry stereotypes, and bring new ideas and best practices from outside Keysight
- Excellent writing and presentation skills
- Proven success working with global, cross-functional teams
- Portfolio of brand work required
Job Function
Business:
Keysight Global Marketing
Employment Program:
Regular
Duration (temp position only):
Not Applicable
Relocation Benefits:
No
Shift:
Day Job
Schedule:
Full Time (F)
Travel Required:
< 25%
Staffing Recruiter:
Hiring Manager:
Candidates can be considered to work from the following locations:
Americas : United States : Alabama : Remote || Americas : United States : Alabama : Huntsville || Americas : United States : Arizona : Buckeye || Americas : United States : Arizona : Gilbert || Americas : United States : Arizona : Lake Havasu City || Americas : United States : Arizona : Scottsdale || Americas : United States : Arizona : Tempe || Americas : United States : California : Anaheim || Americas : United States : California : Calabasas || Americas : United States : California : Culver || Americas : United States : California : Cypress || Americas : United States : California : El Segundo || Americas : United States : California : Irvine (Voscal) || Americas : United States : California : Los Angeles || Americas : United States : California : Merced || Americas : United States : California : Rancho Santa Margarita || Americas : United States : California : Remote || Americas : United States : California : Roseville || Americas : United States : California : Sacramento || Americas : United States : California : San Diego || Americas : United States : California : San Francisco || Americas : United States : California : San Jose || Americas : United States : California : Santa Clara || Americas : United States : California : Santa Rosa || Americas : United States : California : Washington || Americas : United States : California : Westlake Village || Americas : United States : California : Yucaipa || Americas : United States : Colorado : Boulder || Americas : United States : Colorado : Colorado Springs || Americas : United States : Colorado : Denver || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Englewood || Americas : United States : Colorado : Loveland || Americas : United States : Colorado : Remote || Americas : United States : Florida : Boca Raton || Americas : United States : Florida : Hollywood || Americas : United States : Florida : Jacksonville || Americas : United States : Florida : Naples || Americas : United States : Florida : Orlando || Americas : United States : Florida : Palm Coast || Americas : United States : Florida : Palm Harbour || Americas : United States : Florida : Punta Gorda || Americas : United States : Florida : Tampa || Americas : United States : Georgia : Alpharetta || Americas : United States : Georgia : Atlanta || Americas : United States : Georgia : Remote || Americas : United States : Hawaii : Honolulu || Americas : United States : Idaho : Boise || Americas : United States : Idaho : Coeur d'Alene || Americas : United States : Idaho : Nampa || Americas : United States : Idaho : New Plymouth || Americas : United States : Idaho : Pocatello || Americas : United States : Illinois : Arlington Heights || Americas : United States : Illinois : Naperville || Americas : United States : Illinois : Schaumburg || Americas : United States : Indiana : Fort Wayne || Americas : United States : Indiana : Indianapolis || Americas : United States : Iowa : Elk Horn || Americas : United States : Kentucky : Campbellsburg || Americas : United States : Kentucky : Murray || Americas : United States : Maine : Kennebunk || Americas : United States : Maine : Wells || Americas : United States : Maryland : Columbia || Americas : United States : Massachusetts : Andover || Americas : United States : Massachusetts : Boston || Americas : United States : Massachusetts : Cambridge || Americas : United States : Massachusetts : Chatham || Americas : United States : Massachusetts : Lexington || Americas : United States : Massachusetts : Worcester || Americas : United States : Michigan : Detroit || Americas : United States : Michigan : Holland || Americas : United States : Michigan : Novi || Americas : United States : Michigan : Wisconsin || Americas : United States : Minnesota : Minneapolis || Americas : United States : Missouri : St Louis || Americas : United States : Montana : Winnett || Americas : United States : Nevada : Penn Valley || Americas : United States : Nevada : Reno || Americas : United States : New Hampshire : Nashua || Americas : United States : New Jersey : Budd Lake || Americas : United States : New Jersey : Clifton || Americas : United States : New Jersey : Jersey City || Americas : United States : New Jersey : Remote || Americas : United States : New Mexico : Albuquerque || Americas : United States : New Mexico : Rio Rancho || Americas : United States : New Mexico : Santa Fe || Americas : United States : New York : Cold Springs || Americas : United States : New York : Manhattan || Americas : United States : New York : New York City || Americas : United States : New York : Pittsford || Americas : United States : New York : Queens || Americas : United States : New York : Rochester || Americas : United States : New York : Utica || Americas : United States : North Carolina : Andrews || Americas : United States : North Carolina : Apex || Americas : United States : North Carolina : Concord || Americas : United States : North Carolina : Morrisville || Americas : United States : North Carolina : Raleigh || Americas : United States : North Carolina : Remote || Americas : United States : Ohio : Cincinnati || Americas : United States : Ohio : Columbus || Americas : United States : Ohio : Mentor || Americas : United States : Oregon : Beaverton || Americas : United States : Oregon : Bend || Americas : United States : Oregon : Lake Oswego || Americas : United States : Oregon : Medford || Americas : United States : Oregon : Remote || Americas : United States : Oregon : Springfield || Americas : United States : Pennsylvania : Bethlehem || Americas : United States : Pennsylvania : Lancaster || Americas : United States : Pennsylvania : Philadelphia || Americas : United States : Pennsylvania : Phoenixville || Americas : United States : Pennsylvania : Pittsburgh PA || Americas : United States : Pennsylvania : Warrington || Americas : United States : Puerto Rico : San Juan || Americas : United States : Rhode Island : Providence || Americas : United States : South Carolina : Columbia || Americas : United States : South Carolina : Hilton Head || Americas : United States : Tennessee : Nashville || Americas : United States : Texas : Austin || Americas : United States : Texas : Dallas || Americas : United States : Texas : Houston || Americas : United States : Texas : Lewisville || Americas : United States : Texas : Montgomery || Americas : United States : Texas : Plano || Americas : United States : Texas : Remote || Americas : United States : Texas : Renton || Americas : United States : Texas : Richardson || Americas : United States : Texas : Van Alstyne || Americas : United States : Utah : Salt Lake City || Americas : United States : Virginia : Arlington || Americas : United States : Virginia : Chantilly || Americas : United States : Washington : Clarkston || Americas : United States : Washington : Everett || Americas : United States : Washington : Olympia || Americas : United States : Washington : Pleasanton || Americas : United States : Washington : Remote || Americas : United States : Washington : Renton || Americas : United States : Washington : Seattle || Americas : United States : Washington : Washougal || Americas : United States : Washington DC : Washington DC || Americas : United States : Wisconsin : Lake Geneva
Colorado Pay Range: $103,650 - $172,740
California Pay Range: $111,940 -$204,700
New York City Pay Range: $122,820 - $204,700
Based on experience, education and skills, most offers will be between the minimum and the midpoint of the Salary Range listed above.
Note: For other locations, pay ranges will vary by region
US Employees may be eligible for the following benefits:
Medical, dental and vision- Health Savings Account
- Health Care and Dependent Care Flexible Spending Accounts
- Life, Accident, Disability insurance
- Business Travel Accident and Business Travel Health
- 401(k) Plan
- Flexible Time Off, Paid Holidays
- Paid Family Leave
- Discounts, Perks
- Tuition Reimbursement
- Adoption Assistance
- ESPP (Employee Stock Purchase Plan)
_________________________________________________________________________________
Careers Privacy Statement
***Keysight is an Equal Opportunity Employer.***
Keysight Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
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