Job description

HOTEL REVIVAL is hiring a BRAND MANAGER

Hotel Revival is a 107 key art-centric boutique hotel located in Baltimores historic Mount Vernon neighborhood, home to 19th-century architecture, lush parks, iconic churches, galleries, restaurants, and cultural venues. It embodies Baltimore by showcasing local products, the citys history, and native cuisine. This award-winning property is internationally recognized for its commitment to the ongoing restoration of Baltimore and its success in social impact.

JOB OVERVIEW

Reporting to the hotels General Manager, the Brand Manager will be accountable for creating + executing impactful marketing initiatives that drive brand and revenue to the following outlets: Hotel Revival, and its sub-outlets, including Topside, B-Side, and Dashery. This role requires a brand publisher mindset: youll create the content our audience is looking for, that aligns with marketing & revenue goals, then optimize the path to conversion. As our Brand Manager, you will be responsible for strategizing, planning, scheduling, communicating, and delivering marketing + programming initiatives that are on-brand, on time, and on budget. In other words, youll get to work with a lot of awesome people, in a hectic + fun industry, making really special stuff happen (but still on time, on budget, and on brand).

Of equal importance to the creative side of this role is the technical & administrative side: the Brand Manager is responsible for making sure information stays updated across digital channels; determines key performance metrics, and monitors & adjusts strategy based on those metrics; runs regular marketing meetings with properties and is able to confidently provide educated marketing & brand expertise based on changing needs & goals.

What you'll do:

• Develop campaigns and promotions that are on-brand; consistent in terms of style, quality, and tone of voice; and optimized for search and social promotion
• Draft campaign toolkits with brand-aligned copy & imagery, then distribute toolkits to all digital platforms, internal teams, and PR team for promotion
• Shoot and edit photo and video content, and coordinate third-party photographers, including creating shot lists, sourcing props/styling, defining creative direction, and invoicing
• Manage social media platforms for Hotel Revival and related outlets, including creating organic content, community management, saving user-generated content, and working with New Waterloos Director of Digital Marketing to create ad content
• Maintain all marketing digital platforms, including brand.com websites, guest-facing messaging platforms, third-party review sites, social, and internal fact sheets
• Coordinate media opportunities with PR team, including attending regular meetings to define initiatives, sharing or drafting requested media assets, creating media reservations, serving as a media liaison for property for interviews, shoots, and segments, tracking spend and reporting metrics, and sharing press hits with the property team
• Submit creative requests to graphic designers for assets necessary to campaign roll-out or initiative support
• Serve as marketing project manager for campaigns and initiatives by keeping marketing tracker up to date, creating agendas and running monthly campaign calendar meetings, assigning tasks and due dates to collaborators and stakeholders, tracking budget and recap notes, and sharing results
• Field and fulfill general marketing inquiries
• Compile quarterly reports, in collaboration with property leaders and NW Marketing
• Support programming & sales initiatives by drafting promotional copy, executing promotional aspects of events, serving as a brand liaison to partners and VIPs, and providing occasional onsite event coverage when deemed necessary by GM and NW Marketing
• Work with cross-functional, multi-project team resources to ensure marketing solutions are delivered on time and on budget according to defined scope, timeline, and cost expectations
• Plan, schedule, communicate, and control all project activities toward these objectives, applying creative, technical, and managerial skills to satisfy project requirements while building positive professional relationships with stakeholders
• Project manage marketing initiatives that drive traffic, engagement & leads, deliver sales, and adhere to brand
• Effectively manage and optimize all third-party contract agencies and all incoming promotional requests from property teams and other stakeholders
• Measurement and optimization of programs will be required on a regular and ongoing basis

Who you are:

• You are a student, a teacher, and a leader. You are unafraid to ask questions, share knowledge, and lead with integrity.
• You can write and edit. In all styles, many voices & SEO optimized. And you have fun doing it.
• You have a portfolio of diverse content - writing samples, social media, photography, and graphic design.
• Content is fun, but you know the metrics and data behind it are an equally important piece of the puzzle.
• You believe in hospitality, deeply and passionately.
• You are knowledgeable and at the forefront of emerging digital and creative trends.
• Youre excellent with time management and know when to ask for help.
• You have a strong work ethic and the ability to work both autonomously and in a team.
• Adobe Creative Suite is your best friend.
• You have an intuitive sense of how to manage the back end of most digital platforms.
• You have opinions about photography & videography best practices and aesthetics.
• A plus: You have previous experience working in hospitality, restaurants, or hotels.
• A plus: You own or have access to a DSLR camera.
• A huge plus: You have video shooting & editing experience.
• A must: You like to have fun & be nice.

BENEFITS

We are proud to offer competitive wages and the following benefits for full-time employees:

• Up to 3 weeks paid time off annually
• Bonus potential for all salaried associates
• 50% off discount at most New Waterloo restaurants
• Health, vision + dental benefits
• 401K matching
• Paid holidays
• Volunteer pay
• Tuition reimbursement
• Referral bonuses
• Discounts at our shops, hotels + local partnerships

ABOUT NEW WATERLOO

New Waterloo is an independent hospitality development + management company. We make places that create positive impact within the communities in which we live, work, play, and call home. Our brands include: South Congress Hotel, El Rey Court, La Condesa, Sway, Cafe No Se, Manana, Maie Day, Otoko, Watertrade, Il Brutto, Butler Pitch & Putt, Waymore's Guest House & Casual Club, Revival Balitmore, and Albert Hotel.

New Waterloo is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Job Type: Full-time

Pay: $55,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

Supplemental pay types:

• Bonus pay

Work Location: In person

colinoncars.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, colinoncars.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, colinoncars.com is the ideal place to find your next job.