Job description
At Clorox, we champion people to be well and thrive by doing the right thing, putting people at the center, and playing to win. Led by our IGNITE strategy, we build brands that make a positive difference in people’s lives around the world. And we know that success requires head, heart, AND guts — all three, every day — coming together to work simpler, faster, bolder, and more inclusively. Interested? Join us to
#IgniteYourCareer
!
Your role at Clorox:
Reporting to the Associate Director of Brand Engagement, the Brand Engagement Manager will have subject matter expertise in the content space spanning PR, digital & social media (organic and paid) campaign / content development and execution. The right candidate will have a pulse on culturally relevant trends and a knack for translating those trends in brand relevant activations and executions. They will have a strong POV on how to leverage content to engage consumers in our brand purpose and will help liasse between agencies, vendors, partners and the internal brand management team to help guide work that will impact business priorities.
About the brand:
The Kingsford brand is iconic in the grilling fuel space. We’re proud to say that Kingsford has been made in the USA with 100% North American ingredients for over a century. Our charcoal briquettes, hardwood pellets, and more fuel real wood smoke and fire-grilled flavor at cookouts across the country. Kingsford ignites more than just the grill—we help our consumers build great moments and memories with friends and family. As Brand Engagement Manager, you will have the opportunity to help shape the Kingsford voice and identify content strategies that will inspire and engage shoppers to embrace the grilling lifestyle.
In this role, you will:
1. Content:
- Help shape and amplify a cohesive voice for Kingsford Charcoal, an iconic lifestyle brand. Manage creative content and communication development that drives the brand’s purpose & positioning and maximizes business results.
- Execution and measurement of organic and paid social, influencer and experiential programs that support the business and omni channel on platforms such as Instagram, TikTok, Pinterest and YouTube.
- Interact with internal and external partners to execute the brand’s content strategy from concept to completion, including overseeing creative/content development, organizing and tracking assets and timelines.
- Responsible for keeping a pulse on culturally relevant trends across social channels and identifying content opportunities (paid/organic) that will drive awareness, affinity, and engagement with brand.
- Track and analyze key marketing metrics across organic and paid content to maximize effectiveness and ROI.
- Community management for social channels. Includes creating monthly content calendars, developing and scheduling posts, audience engagement and community building.
2. Public Relations:
- Assist in managing our PR agency developing campaigns, partnerships and messaging that brings our brand purpose to life in a meaningful way.
What we look for:
Qualifications:
- Minimum of 5 years’ experience in the content marketing space for consumer brands.
- Agency & CPG experience a plus.
- Experience with a lifestyle, grilling, or food brand preferred but not required.
Skills:
- An ability for both strategic and creative thinking, balanced with a strong business acumen
- Strong collaboration skills; ability to work collaboratively with other functions
- Extremely organized and able to manage multiple priorities
- A sense of diligence, accountability, bias toward action
Workplace type:
Hybrid/Remote
We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.
At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives
here
.
[U.S.]Additional Information:
At Clorox, we champion people to be well and thrive, starting with our own people. To help make this possible, we offer comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company match, flexible time off benefits (including half-day summer Fridays depending on location), inclusive fertility / adoption benefits, and more.
We are committed to fair and equitable pay and are transparent with current and future teammates about our full salary ranges. We use broad salary ranges that reflect the competitive market for similar jobs, provide sufficient opportunity for growth as you gain experience and expand responsibilities, while also allowing for differentiation based on performance. Based on the breadth of our ranges, most new hires will start at Clorox in the first half of the applicable range. Your starting pay will depend on job-related factors, including relevant skills, knowledge, experience and location. The applicable salary range for every role in the U.S. is based on your work location and is aligned to one of three zones according to the cost of labor in your area.
–Zone A: $101,100 - $194,200
–Zone B: $92,700 - $178,000
–Zone C: $84,300 - $161,800
All ranges are subject to change in the future. Your recruiter can share more about the specific salary range for your location during the hiring process.
This job is also eligible for participation in Clorox’s incentive plans, subject to the terms of the applicable plan documents and policies.
Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.
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