Swedish Match North America LLC, develops, manufactures, and sells quality products with market leading brands such as ZYN nicotine pouches and other smokeless tobacco products. Our vision is “A world without cigarettes,” and our mission is to provide adult consumers with alternatives that are enjoyable, but have a lower risk than smoking. We are one of the fastest growing consumer-packaged goods (CPG) producers and ZYN is the number one selling nicotine pouch in the US. In order to continually promote and create innovative products that support our vision we are currently seeking an Assistant Brand Manager I in Richmond, VA.

The Assistant Brand Manager I is an advocate for the Mass Market Cigar brands. This position assists the Brand Team in the development, execution and tracking performance of overall marketing programs for both existing brands and new products. This role will assist in coordinating the development of Marketing and Sales objectives, strategies and promotional programs.

MAJOR RESPONSIBILITIES AND ACCOUNTABILITIES

• Assists in direct market development, sales promotion, distribution, advertising and pricing strategies
• Works closely with Marketing and Trade Marketing in the execution of approved marketing programs
• Maintain up-to-date records of:
  • Budgets and expenditures vs. plan and forecasts by project
  • Status of product/consumer research programs for assigned brands
  • Sales and market share data by national/sales region/market and test area
  • Cost center budget reports
• Assists in the preparation of special projects as assigned by the Marketing Manager
• Assists in preparation and analysis of Marketing Research projects that are product, sales and consumer related
• Analyzes market trends and potentials
• Assists in developing POS materials and coordinates development with outside suppliers
• Assists in the development of Packaging Materials both open stock and promotional
• Works closely with the CRM manager to ensure correct execution of campaigns and ROI evaluation

EDUCATION:

Bachelor’s degree in Business or equivalent. MBA strongly preferred.

EXPERIENCE:

2-4 years of experience in Marketing or Sales Promotion Activities in Consumer-Packaged Goods Industry.

SKILLS:

• Ability to perform under pressure.
• Intelligence, highly self-motivated, ability to handle multiple projects simultaneously, work with and through other people.
• Analytical ability to interpret qualitative and quantitative research data.
• Well-developed communication skills (oral, written, computer - excel, PowerPoint.)

BENEFITS:
Swedish Match offers highly competitive salaries, flexible benefits program, medical, dental and vision, bonding leave, life insurance, tuition reimbursement, adoption assistance, 401(k), paid vacation, 12 paid holidays and more!

An Equal Opportunity Employer M/F/DISABILITY/VET