Responsible for development and implementation of specific tactics to achieve results for defined marketing and public affairs strategies for CAMC, its service lines and supporting entities.

Responsibilities

Essential Duties and Responsibilities

1. Effectively work with project contacts to develop campaign objectives, conceptualize products, establish timelines for project flow, and manage the marketing budget.

2. Commit to quality and accuracy of all work produced, both personally and contracted, with strict attention to CAMC 's graphic standards and approval processes.

3. Interpret market research for utilization in the development of creative strategies to achieve marketing objectives.

4. Responsible for the management of project execution, which may include design, layout, copywriting, supervising and coordinating production and delivery of the campaign.

5. Serve as a marketing representative to CAMC administrative personnel during new project development, budget preparation, and overall marketing plan development.

7. Assist in developing engaging content for social media platforms, and assist with monitoring social media channels and responding to inquiries.

6. Maintain complete and accurate files of all projects to include dollars spent, details of project components (i.e., printer, agency, etc.), results of tracking mechanisms, and other pertinent information.

7. Favorably represent CAMC to vendors, media, and advertising solicitors to effectively maximize impact of marketing dollars.

8. Attend meetings, conferences and community activities on behalf of CAMC as necessary.

Common Duties and Responsibilities

(Essential duties common to all positions)

1. Maintain and document all applicable required education.

2. Demonstrate positive customer service and co-worker relations.

3. Comply with the company's attendance policy.

4. Participate in the continuous, quality improvement activities of the department and institution.

5. Perform work in a cost effective manner.

6. Perform work in accordance with all departmental pay practices and scheduling policies, including but not limited to, overtime, various shift work, and on-call situations.

7. Perform work in alignment with the overall mission and strategic plan of the organization.

8. Follow organizational and departmental policies and procedures, as applicable.

9. Perform related duties as assigned.

Degree / Education

Bachelor Degree in Business, Marketing, Journalism, or Communications

Masters Level Degree preferred

Level of Experience

5-7+ years successful marketing/advertising experience

Preferred 3 years health care related marketing experience

Computer Skills required for this position

Basic PC Skills, including Microsoft suite of Word and Excel

Minimum Requirement Comments

Strong communication skills, along with proven copywriting skills. Excellent interpersonal skills; extensive experience conducting client relationships, managing multiple projects, coordinating production schedules and budgets, while maintaining high productivity. Knowledge of social media platforms is required.

Work Schedule: Days

Status: Full Time Regular

Location: Northgate-400 Association Dr.

Location of Job: US:WV:Charleston

Talent Acquisition Specialist:Tamara B. Young tammy.young@camc.org